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The Benefits Of Mobile Apps In Marketing And Business Development

By
Tekedia Editors
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1

Editor’s Note: This post was adapted from a proposal justifying the need of a mobile app for a client. We have redacted some sections of it. It was developed by Fasmicro Apps Division.

 

In this young century, most businesses have websites. They want to get ahead and stay visible to their customers. Social media networks have been a key business strategy. Organizational webinality, i.e., web presence is vital to continuous business success.

 

 

Website remains important. But something is redesigning the business ecosystem. That is mobility. We mean, more people are moving to the mobile ecosystem than going to the web. How? The world has not sold its one billionth computer, after more than three decades, but it has sold excess of 5 billion mobile devices in less than a decade. So, while the web has been doing fine, the mobile environment has got a bigger buzz.

 

What can firms do? They have to be where the people are. If more people are using the phone, it is right that companies must pursue to sell them services and products in that domain. This is where having a mobile business development strategy becomes important.

 

We propose two ways:

 

Mobile apps – in the mobile environment, mobile app is your website. It is a software application that runs on mobile devices. That is what people see with their smartphones. For most that do not have time to visit websites, that is all they use. When they search the mobile apps market, just as they search on Google, will your business show up? As website was to Google, so is the app is in the iTunes, Android market, Ovi, and more. If you are not there, you are disconnected from the youth that disproportionally use these apps.

 

SMS system – Mobile apps is static. It is like having a website. The engine that will make that mobile strategy go further is the SMS. That is your email system in the mobile ecosystem. Without it, you have a website with an email. SMS is a great tool for communication because it is instantly read and that is what you want from your customers.
A combination of these two services will provide your firm with armor to compete and succeed in the tough market. You need differentiation. You need presence and visibility. The Apps and SMS system will provide those. When they need your information, news, products, promo, you must be there in the mobile space. There are 800,000 apps in the Android market and 300,000 in the Apple marketplace. Every firm needs one! And you are one of those firms.

 

At Fasmicro, we are creating apps, not just for Nigerian companies, but US and European firms. Few weeks ago, we signed a partnership with Paris-based Clam Magazine on apps development.  We know this very well and will be delighted to drive your transition from cyberspace to the mobispace.

 

We will provide not just the apps but the environment to distribute the apps. As more people buy Ovim tablet, they will come to know about your brand because the apps will be ready for them to install.

 

Financially, having an app will jumpstart your branding and business. It will make the product youthful since it will be seen as extremely tech-savvy. We cannot predict your sales impact, but we are sure that more people will know this brand in a very positive way.

 

Fasmicro Apps Division

Owerri, Nigeria

Originally published in 2011

Becoming An African Entrepreneur – Hire Talents, Not Certificates

By
Tekedia Editors
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1

There is one model that seems to work very well in this world: you need a very good education to make it to the top global companies. You need to have been to Harvard, Yale or even some iconic Law Schools to make it to the U.S. Supreme Court where majority of the members attended Ivy League universities.

 

In Goldman Sachs, you need that touch of Wharton, HBS, Stanford, among others to have a chance. They have a minimum ceiling that you must cross before you even get looked at.

 

In management consulting companies like Boston Consulting Group, McKinsey, Monitor, and more, you must have graduated from a highly ranked university. In short, BCG lists only the schools they hire from and most times, they hire from only the top 15 ranked schools.

 

Have the mind of Thomas Edison, the one of Michael Dell, the one of Larry Ellison,  Bill Gates (actually not true because he was a Harvard student!, the same goes for Mark Zuckerberg), Steve Jobs, among others, you will not qualify to work in any of these companies. No matter how smart you are today, the best way to get into Facebook, if you do not have a college degree from a highly ranked U.S. or European school is to build a company and ask Facebook to acquire you and the company. Anything less than that is not going to work because they have about 10 schools they hire their engineers – MIT, Stanford, Ann Arbor, CMU,  Oxford, and few other ones.

 

Not in these schools, do not apply. It is that simple. You have skills, who cares? You do not have the certificates. Simply, this is why schools are ramping up academic school fees because they know those certificates will be the selling point to your future and no matter what they do, people will come. The school you attended in America contributes more than 60% of the success you may have in life, we think!

 

Do not get us wrong. When a lady was nominated by George Bush to replace one of the  U.S. Supreme Court Justices that retired. The lady was qualified. But she got her Law degree from Methodist University in Texas. The Congressmen were so annoyed that Bush will send someone not educated in the preferred schools for confirmation. The woman withdrew. They later quickly passed Justice Robert and Samuel Alito who went to Harvard and Princeton respectively.

 

In Nigeria, that thinking is not entrenched. It is safe to say that people have a chance if they just attend any school. Of course, we have noticed that the Federal Universities of Technology graduates get more extra look by the energy companies. But that is not a widespread phenomenon. Where many of your Congressmen hold only SSCE/WASC/GCE attempted (NO Pass needed, just attempt), people will be insane to complain that you did not go to Ibadan or Nsukka or Zaria.

 

So, we try to conclude this piece that the best way to build a team is not to look too much on their academic qualifications. Rather, you have to evaluate them and focus on the talents. Schools or certificates do not do the jobs, human beings still do. That does not mean that you will not consciously understand that any child that could get into MIT must have been very good to have even been admitted. That tells you the child must have done extra works to stay ahead of the crowd. Yet, that he went to MIT does not mean he is the best in the application pool. Why? “Steve Jobs” that has no degree  could also be in that pool and you just overlooked him!

 

Author: Ndubuisi Ekekwe

 

Understand These Ten Points Before Executing Your Mobile App Strategy

By
Tekedia Editors
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3

First a mobile app is a special purpose application (yes, software) that runs on mobile devices like smartphones and tablets. You need to think through these ten points before you execute or even develop a mobile app strategy in your firm. They have come through experience, research and insights from Fasmicro Apps designers as they build apps in Nigeria.

 

If you are looking for a partner in Nigeria and you are a corporate client, Fasmicro will help you develop any type of app in the following environments:

  • Android /Google
  • Blackberry /RIM
  • iOS (iPhone and iPad) /Apple
  • Java Mobile /clusters of makers
  • Symbian /Nokia

 

  •  Business requirements

You must ask what is the need of this tool , mobile app, to my business. That has to do with understanding what your business requirements are.

  •  Type of app

What will work for me in mobile app. Will a common reader be enough? That reader just read what I have on my website. Or do I need to build  a custom app that uses internet as a transport medium but not resident there.

  • Software modularity

You need to have a system that can grow with time. It is a dynamic world. Nothing could be terrible than out growing your strategy within months.

  • Code efficiency

This is good. The way the apps are coded could affect the load time and many issues that have to do with connectivity. Do I have enough experience to execute this. Or do I get help outside. What is the best way to structure the software.

  • Graphic Interface Design

The graphics and interface define the product and tool. Can you do that? Or do you need help? The interface must look great for even to be considered by the customer.

  • Integration and Testing

After the design, can you thoroughly test the apps? What is your competence in this area?

  • Hosting platform

It does not end after the design. The most important factor is where it is hosted. If that environment is bad, no one will come and download it. You need a plan on how that hosting platform is worked out. Besides, everything has to be maintained. You cannot leave a database unattended. It will grow and break down.

  • Marketing and Market

It does not end in the engineering, you need someone with platform to help you succeed. Do they have a tablet that can help make your apps go further?

  • Maintenance and  Upgrades

The truth is by the time you finish the project, another upgrade is available. Are you structured to get that fix and stay up to date. Are you ready to nurture that platform so that users will know they get the latest security fix when they download your tool?

  • Implementation

Do you have the capacity to bring all the pieces together? Can you execute a plan. We mean, you have it on paper; can you make it a tool or product.

 

Ten Questions were developed by Fasmicro Apps Division, Owerri, Nigeria.

There Are Now 37.7m Facebook Users

By
Tekedia Editors
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0

There are now in Africa about 37.7 million Facebook users according to its Initial Public Offering (IPO) filing.  At this number, it means that the penetration rate is less than 4% in the continent – so, the social media site has a big opportunity to grow in the continent. Since July 2010, the growth rate has been more than 165% for Facebook in Africa.

 

PPP Promises That Science And Technology Will Become The Cornerstone Of Ghana’s Economy

By
Francis Xavier Tuokuu
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0

The Founder and leader of the Progressive People’s Party (PPP), Dr. Paa Kwesi Nduom said the Progressive People’s Party is battle ready to capture power from the governing National Democratic Congress party in the December elections stating “we the progressives have a duty to respond to this call to bring incorruptible leadership into government to make Ghana great and strong.  The PPP cannot sweep these problems under any carpet.  We intend to work with a sense of urgency to liberate our people from these difficulties and produce positive results that are visible to each and every one of us”.

 

 

Speaking at the party’s first national convention in Accra on Saturday, Dr. Paa Kwesi Nduom said the PPP “…is a broad-based national progressive movement with people who have been crying for the “change we need” after experiencing less than fulfilling governance so far in the 4th Republic.  We are a Progressive Political Movement guided by an agenda for change.  The progress we are seeking is the one we will make together.  It is this progress that will reinvent Ghana.  This Movement will succeed because we aim to reinvent ourselves, our attitudes and our way of life as Ghanaians.  The voices of the times have moved on and we have listened before gathering courage to stand before you today to speak to the nation”.

 

 

He added, “I am pleased to present to you our Political Platform for the 2012 elections.  Ours is a simple, yet powerful agenda.  We are not going to produce a huge book of promises and call it a manifesto.  Ghana already has the Directive Principles of State Policies in our Constitution.  The PPP wants the opportunity to implement an Agenda for Change that is built on Stewardship, Education, Healthcare and Jobs.  We will implement the Agenda using the spirit of inclusiveness that will enable us to use the best Ghanaians; full participation of women and the youth; and above all a leadership that is incorruptible.  By dealing with corruption, we can double government revenue which we will use to pay for our transformational initiatives in education, healthcare and job creation.

 

 

The PPP will create a just and disciplined society with a passion for excellence within ten years and with science and technology as the cornerstone, become a higher level middle income country.  This will include modernizing agriculture and providing a market to sustain our farmers and fishermen”.

 

According to him, “the PPP will reform state institutions, make government efficient and raise revenue to be able to pay public servants well to motivate them to facilitate the work of the private sector and Ghanaian society in general”.

 

On Education, Dr. Nduom stated that “the PPP will provide Quality Education for Every Ghanaian Child.  We will standardize school facilities from kindergarten to Senior High School with libraries, toilets, classrooms, kitchen, housing for teachers, playground, etc: and Ensure free and compulsory education in public schools from kindergarten to Senior High School (including computer training).  We will deploy an “Education Police” or “School Tankassi” to enforce the compulsory aspect of our policy.  An integral part of this objective will be an objective to significantly increase vocational training so that all school leavers gain employable skills.  This will include a comprehensive sports programme to instil discipline and promote better health”.

 

“The PPP will ensure a cleaner environment free from preventable diseases like malaria, cholera and guinea worm.  We believe that just like countries in Europe and elsewhere became malaria free, so can Ghana with the right leadership from PPP.  We will ensure emergency care throughout the country to save lives.  Our focus will be in the area of prevention where education is the key”, he added.

 

“We are asking Ghanaians to exercise their faith not just in church or in a mosque, but in daily living and give David PPP a chance! “We are asking Ghanaians to exercise their faith not just in church or in a mosque, but in daily living and give David PPP a chance!

 

“So I ask all of you. Can the PPP defeat the NPP and the NDC? Yes we can.” In Benin, candidate Yayi Boni came from nowhere to defeat the so-called major parties in Benin to become President.

 

“Can the PPP come from nowhere to defeat the so called major political parties in Ghana? Yes we can. Not long ago, candidate Michael Sata polled three percent of the presidential vote and his party won one seat in parliament. Today, he has become the President of Zambia. He did what some considered impossible.

 

“Now I ask you, can the PPP do the impossible in Ghana? Yes we can.”

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