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UK Economy, Science And Innovation To The Rescue – Lessons For African Union

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British or UK Economy

 

“In these tough economic times for our world we look to science to provide new solutions, new technologies, new opportunities to further our common goals” (STFC, 2011).

 

This statement was made by Rt Hon Gordon brown who was Prime minister of the United kingdom from 2007 to 2010.

 

In the vision document of the UK’s Science and Technology Facility Council (STFC), the need for science and technological innovations to drive the economy has been clearly articulated.  The World Wide Web, medical imaging, gene technology, clean energy, life-prolonging drug delivery systems, and improved security devices were all once ‘things that never were’. They were dreamt of, and then turned into reality. The UK needs to turn more dreams into realities if it is to remain economically competitive globally and thus be able to afford to maintain high standard of living and high social values. The UK is not a low cost economy based on extractive industries or cheap labour. To compete they need to innovate (STFC, 2011).

 

Recently, the UK’s economy entered recession. Moreover, the world at large faces perhaps the most challenging financial and economic situation for half a century, placing even further pressure upon our collective ability to address long term global challenges such as climate change, hunger, poverty and disease, and the insecurity and uncertainty they breed. Now, more than ever, the world needs the solutions that science and technology can offer (STFC, 2011).

 

The interlinked challenges of the 21st century such as: energy, global climate, health, security concerns, etc, demand scientific and technical innovation. Successful innovation depends on the highest quality research facilities and new ways of bringing technology and applications together between industry and academia (STFC, 2011).

 

The UK needs to use the prodigious talents, knowledge and curiosity of their scientists and engineers to encourage innovation, and thus help build a more sustainable economy, able to recover rapidly from slowdowns of the kind currently being experienced, and move forward robustly to address the global challenges humankind faces over the next 20 years and beyond (STFC, 2011).

 

The Rt. Hon. David Willetts, the UK Minister for Science and Universities visited China in June 2011 to reinforce the position of UK and China as partners for growth through science and education. During his visit the Minister co-chaired the 6th Meeting of Sino–UK Joint Commission on Science and Innovation Cooperation alongside Minister WAN Gang, Chinese Minister for Science and Technology. He also met with Vice President LI Jia Yang of the Chinese Academy of Science to discuss research collaboration and highlight opportunities for future collaboration, and with Vice Minister HAO Ping of the Ministry of Education to further strengthen educational cooperation, particularly in higher education and research (STFPC, 2011). This shows the importance that the British government attaches to the use of technology to enhance economic growth.

 

Whether through power supply, sensors, invisibly embedded systems, lasers or displays, the Key Technology Area (KTA) of Electronics, Photonics and Electrical Systems (EPES) underpins activity in all industrial sectors and throughout the consumer market. Global markets for electricity ($1.2 trillion), electronic products ($2.0 trillion) and photonics products ($0.6 trillion) all continue to expand strongly (TSB, 2011). $260 billion of this is accounted for by semiconductors, with 900 million transistors being produced every year for every man, woman, and child on Earth (TSB, 2011). The UK is well placed to profit from these markets, as it benefits from a strong science base and a long tradition of inventiveness in the uses of electricity and light. The UK economy at a glance shows that it has benefited immensely from its technology base. For example, Electronics, Photonics and Electrical Systems (EPES) manufacturing employs more than 330,000 people in 14,000 UK businesses, with £42 billion turnover (TSB, 2011). This is 10% of UK manufacturing industry (TSB, 2011). EPES distribution, wholesaling and retail adds £73 billion and electricity transmission and distribution a further £55 billion (TSB, 2011). The value added by these activities totals 4% of GDP, with telecommunications adding a further 2%, and EPES technology underpins activity throughout the remainder of the economy (TSB, 2011). The UK boasts nearly a third of Europe’s silicon design companies three times as many as either France or Germany (TSB, 2011). The Technology Strategy Board recognizes the importance of these technologies to the UK economy, and will continue to champion a sector that received over £114 million of investment from the Technology Programme during 2004-2008 (TSB, 2011). The economic benefits (the goal of the UK’s EPES strategy) can be achieved by developing ideas from the science base into industrially relevant new EPES technologies, and onwards to become products in the marketplace; but they can also be achieved by the adoption of existing technologies into new applications in the healthcare, transport, energy, retail and environmental sectors (TSB, 2011). This benefits both the technology providers in the device industries and the technology adopters in the end-use markets.

 

This UK strategy has identified five technology pillars for investment, where Technology Strategy Board involvement will have a significant and lasting impact on the UK economy (TSB, 2011): Control systems and power engineering, Plastic and printed electronics, Data and image acquisition, Communications, Systems design and integration. These technology pillars all make use of embedded systems. Hence design and development of embedded systems technologies will provide a platform for a lasting impact on the economy of UK.

 

The fifth annual Science and Innovation Investment Framework 2004-2014 report for 2009, published November 30th 2009 by the Department for Business, Innovations and Skills (BIS), outlines the latest achievements that have enabled the UK to become a world leader in research and emerge as a powerhouse for innovation (InnovationUk, 2009). The then Minister for Science and Innovation Lord Drayson welcomed the report’s positive findings.  “The evidence is clear – record levels of investment have helped us to build a world-class, sustainable research base,” he says. “However, we need to maintain this progress and continue to invest in talent, science and innovation. Our future depends on it.” The UK remains second only to US in worldwide scientific excellence, despite increasing competition from other countries. It is also the most efficient and productive nation for research in the G8 (InnovationUk, 2009).

The economic importance of technology and innovation is great since, according to Mokyr: “The difference between rich nations and poor nations is not […] that the rich have more money than the poor, but that rich nations produce more goods and services (Panayotis, 2004). One reason they can do so is because their technology is better; that is, their ability to control and manipulate nature and people for productive ends is superior” (Mokyr, 1990).  If Western Europe has been superior, in terms of economic growth, compared to most of the Central-Eastern and Former Soviet Union (F.S.U.) countries, this is undoubtedly, at least partly, due to its technological superiority (Panayotis, 2004).

Camera Phones Usage On The Rise As They Substitute Standalone Digital Cameras

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Camera phones have become a popular alternative to digital cameras and have become the camera in the pockets of most consumers. As smartphones and camera phones get better camera modules, the photo experience will improve. The added advantage of being the most commonly carried camera by consumers today means that the camera phone is becoming a frequently used camera, although this does not necessarily translate into it being the camera that captures the most photos. Nevertheless, InfoTrends research shows that camera phone owners are capturing a greater number of images on their phone year-on-year and, as a result, they are saving, sharing, and printing more of these photos. Although there are some people that still use professional cameras for taking better pictures or a best 360 camera 2017 for panoramic pictures, and the phone cameras just for casual pictures on the go.

 

Around 41% of Western European respondents who own a phone with a camera use their mobile phone to take photos at least once a week. Spanish respondents use their mobile phones more frequently than other surveyed countries. Around 46% of Spanish mobile phone owners use their camera for taking pictures at least once a week, with 14% using their mobile phone for photo taking almost every day (compared to 9% of Western Europeans).

 

When comparing the results from our 2010 survey to this year’s, there is a slight increase in the frequency in which respondents use their mobile phones for taking photos. The percentage of respondents that use their camera phone for taking photos at least one a week increased from 35% in 2010 to 39% in 2011. On the other hand, the percentage of respondents that never use their mobile phone for taking photos has remained stable.

 

InfoTrends’ Camera Phones: 2011 European Digital Photography Survey examines the number of photos taken using a camera phone and the percentage of these that are saved, shared, and printed. This report also considers the challenges and opportunities for players in the photo market.

Acer beTouch E140 Review – An Affordable Android Phone From Acer

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The beTouch E140 is a compact and affordable Android handset from Acer that makes use of Android Froyo (2.2). Froyo has just been superseded by Android 2.3 Gingerbread with the release of the Samsung Nexus S, but the beTouch E140 still features a more recent version of Android than even the highly acclaimed Samsung Galaxy S.

 

 

Compared with many other smartphones running on Android Froyo the beTouch E140 has some scaled down hardware features. It features a 600MHz processor and 256MB RAM, and a 2.8″ resistive TFT touchscreen with 256k colours. The beTouch E140 offers a screen resolution of 240 x 320, which is low compared to other Android phones, but still exceptionally sharp considering the size of the screen.

 

 

Considering the low cost of the handset it is pleasing to see that Acer have included 3G and Wi-Fi, which are usually the first two features to be dropped when reducing manufacturing costs. Bluetooth is also available with A2DP support for wireless headphones, and a microUSB slot is present for the phone charger and connecting to a home computer to transfer content. The beTouch E140 comes with 512MB of storage as standard but does support 32GB worth of microSD cards so you can have plenty of space for music and video.

 

 

Like all Android phones the beTouch E140 features excellent multimedia support with all the top music and video formats being supported. There is also an FM radio with RDS support as an alternative means of listening to music.

 

 

The beTouch E140 has excellent social networking integration providing you with quick access to Twitter and Facebook, and also supports threaded viewing for SMS messages. MMS messages are also supported on the beTouch E140, and with push email support you can keep up to date with your email contacts without manually checking an external server. Instant messaging is supported on the beTouch E140 for the likes of Google Talk.

The camera on the beTouch E140 is fairly standard with 3.15 megapixels and standard video recording and a number of additional software features.

The Acer beTouch E140 offers a great set of features for its price and is one of the cheapest Froyo phones available at present. Unlike many low to mid-range phones the beTouch E140 is still afforded the luxury of Wi-Fi and 3G making it an excellent affordable choice for web browsing and online usage.

 

Editor’s  Note: You can buy this phone from UK Best Mobile Contracts, our partner.

Why You Must Ensure Advertisers Do Not Get Your Emotions Of Buy

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Marketing is a great profession. The bests in the field understand how to present their product offerings to customers to get them buying. Irrespective of the quality of the product or service, a very poor marketing campaign could be very disastrous. This field is full of psychology. They focus on mastering the behavior of man under his limited scarce resources. He must make choices and bring that concept of opportunity cost in action; and making sure your product wins in this choice makes you a start marketer.

 

The best marketing strategy begins with pricing. Pricing is such a very huge aspect of microeconomics and the all important topic of demand and supply. Depending on products and markets, a manufacturer could go with price-based pricing or cost-based pricing. In most cases, I prefer the former as the seller could win big provided he understands the potential customers very well.

 

Under price-basing pricing, you are examining the ability of the customer to pay. So, it opens the door to super high profits or possible losses just to keep your market share. For instance, you want to introduce a new brand in a market and your feasibility studies show that your customers cannot pay more than a certain amount that will enable you to break even. Yet, you move ahead because presence in that market provides future prospects for growth and profitability.

 

Pharmaceutical companies do that a lot when they are moving into developing economies. The prices they ask for their products are aligned with the power of the patients to pay than what the products cost them. Through that, they increase market share as more patients buy their products. This implies that a drug that sells $200 in Florida could be sold for $1 in Botswana by the same company. Simply, it is using the purchasing power of the market to drive the marketing dynamics.

 

The other one- cost based pricing- looks at setting price that will give you a certain profit level. You look at your fixed and variable costs and based on those arrive on the price of the product. This method may not be ideal in most cases and I think it is weaker strategy. Marketing is a behavioral science and having rigidity could hurt you in the market. It is better to know your break even point and possibly ascertain if you can take advantage of the purchasing power of your customers.

 

In a commodity market where differentiation is very limited, cost-based pricing could win. Irrespective of your pricing technique, it is vital you know your production cost before you map how to market your products. Some markets command great mark-ups while some do not. If your product is elastic, you must approach the market understanding the behavior of price to your customers.

 

Similarly, for high entry barrier markets like pharmaceuticals, cost-based pricing will never win. The products are so important that consumers rarely have choices than to buy within the industry. That is why the Big Pharma could make profits in excess of 2000%.

 

Now, how do the marketers get you into the business of buying? They work your brain. Look at it this way with basic examples. You visit a grocery store and see a big markdown in price; say 60% off. The reality is that there may not be a markdown. The seller simply understands that you will think of a bargain when you see big markdowns and then open your wallets.

 

In short the propensity to pay $20 for a trouser after the original price was marked down by 80% is higher than paying $18 for a very similar trouser without a markdown. The latter does not communicate winning in our brain, while the former gives a feeling of success and win. But in reality, you lost, financially, in the former by $2. Have you ever wondered why a grocer is stocking a product for the first time and immediately marking it down by 30%? They also try to give a relative time stamped pricing like “was $200, now $50” or they yanked a product very high, mark it down immediately and use that old price to give an impression that price was cut.

 

That brings another point where some airlines will tell you that bags could be transported free and then charge high ticket fees to cover that cost of bag. Others will charge for bags, but their ticket fees are lower. Which one is better? It depends if you carry checked bags when you travel. The one that charges for bags could be more efficient as the price is not shared by all customers. So if you carry checked bag, you pay for it, otherwise, no worries. The other one distributes and subsidies the costs of the bags for those that carry bags and then make ticket fees more expensive for those that don’t. However, you may be stuck with the theme that your bags were not paid in one without realizing that your ticket fee was higher.

 

Psychology of pricing is in everything we do. Government wants out taxes to be withheld and then at the end of the year, they send us tax refunds. Though this is really a very inefficient system to us the payers since the government is not paying interest on the money we have “loaned” them, we tend to think we made a gain. Simply, any time you get a tax refund, it means you have not invested your money very well. You gave government free loan accumulated over one year; that money might have yielded some interests if invested.

 

But what can you do? Nothing, because it is government and in most cases, it can be designed to look like government just did you a great deal while in reality they used your money for free and not paying any interest.

 

Pricing is very important and making customers to feel like winners is very important. If you know how to do that, you will have a great career. That is why understanding your customer matters. So, if you think it is easy to be a marketing director, try to become a psychologist first as those price tags you see in Wal-Mart, Giants, Sears, etc are not just the works of accountants; many things are into them

 

Reasons Why Africa Needs Advanced Microfabrication Foundry And Research Lab

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In our proposal, we have made the case that without a viable microelectronics industry, the continent of Africa will continue to be a technology consumer. To change that we must develop technology and build the foundations for prosperity. One way of doing this is by establishing an advanced technology center.

 

So  we present the reasons why the continent must establish an institute which we have named a  Microelectronics Training and Research Institute (MTRI). African Union in its efforts to help the continent get ready for unification must focus on enabling technology readiness. This center can be built across regions and countries will share them due to cost issues. Again, here are the reasons why we need an MTRI in selected African regions located in universities.

  • MTRI program will promote any African university’s stature as a leader in creating and disseminating new knowledge, and in the application of new knowledge
  •  MTRI program will fulfill the need for cross-disciplinary training of students, and enhance recruitment with a program that will be in increasing demand. This has a major component of attracting not just male students, but female students to S&T.
  •  MTRI program will drive a vibrant collaboration between African schools and their foreign partners. This will enable any African school shape its program with more market relevance.
  •  The MTRI program will offer new field of research and application which will create increased opportunities for employment and economic growth in the nation.
  •  We are optimistic that having MTRI will enable us African schools request funding for researches from HP, Intel, AMD, Motorola and other semiconductor firms presently selling their products in Africa’s market. Our lack of infrastructure has undermined our capacity to obtain these grants.
  •  MTRI will enable us hire and retain qualified Africans and other global experts to conduct researches and teach in our university. Our present effort of attracting some of our high-achieving alumni will be easier. This has the potential of improving the quality of our students and boosting Africa’s technical competitiveness.
  •  MTRI will enable any African university to bring world-class scholars in contacts with our students through video teleconferencing like Cisco Telepresense.  Telepresence refers to a set of technologies which allow a person to feel as if they were present, to give the appearance that they were present, or to have an effect, at a location other than their true location [http://en.wikipedia.org/wiki/Telepresence].
  • It will help selected university have a world-class multimedia computing center, which will enable our staff, and students collaborate with other researchers globally through web technologies. The Telepresence technologies will be stationed locally and our students can take lectures/lab works administered by experts separated by distance in this center.
  •  Though African schools have programs on microelectronics and general semiconductor areas, the lacks of the right mix of people, processes and tools have affected our capacities to develop a world-class program. The necessary Computer Aided Design (CAD) tools, the microcontroller development platforms, test and measurement systems are not available. Also, though not obvious, we have missed opportunities to hire some doctorate graduates that studied in some prestigious US universities simply because we do not have the learning and teaching environment they requested to come on board. Consequently, some emerging areas of engineering have been suspended because of the lack of the right teaching and learning environments.