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Mobile Marketing Association (MMA) – Nigeria Needs A Local Chapter

By
Tekedia Editors
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4

The Mobile Marketing Association (MMA) is a global group that strives to stimulate the growth of mobile marketing and its technologies. MMA members are diverse and include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers as well as companies focused on marketing via mobile devices.

 

The MMA is dedicated to:

 

  • Providing an industry forum to meet, discuss, plan and work co-operatively to resolve key industry issues
  • Bring together industry-wide, global and regional work groups that focus on industry initiatives
  • Providing representation for the mobile marketing industry to major legislative bodies worldwide
  • Fuelling peer to peer interaction through seminars, conferences and events.
  • Develop measurement metrics for ad delivery and consumer response (6) Develop open and compatible mobile marketing technical and creative standards
  • Serve as the key advocate on behalf of the mobile marketing industry.

 

The MMA’s primary focus is on consumer protection and privacy, given the importance of consumer satisfaction in maintaining a sustainable industry and promoting growth. They therefore strive to align their members and industry stakeholders with consumer needs to ensure a positive mobile experience. The industry must monitor and enforce consumer protection and privacy to ensure the success and integrity of the mobile content business.

 

Nigeria does not have a local chapter. The two local chapters in Africa are:

East Africa (Kenya, Tanzania, Uganda)
South Africa

Visafone Partners With Panasonic on Sales Promotion – Buy Panasonic TV, Get Free Handset

By
Tekedia Editors
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0

Visafone has noticed what many have seen already that survival in the Nigeria’s telecommunication industry will involve many value added services that go beyond the sale of prepaid minutes, directly or indirectly. Recently, it announced that it was partnering with Panasonic on a sales promotion.

 

In this three month promotion, customers will get a brand new   ZTE S100 FM handsets when they  purchase Panasonic 32” TV model 32C22. The customers will also enjoy a monthly airtime worth N600 for 3 months.

 

The MD of Visafone, Sailesh Iyer, noted that the deal follows the company’s tradition of delivery value to customers. The partnership with Panasonic could offer  a new revenue opportunity for Visafone which desperately needs it in its small CDMA network.

 

“Visafone is a network of choice and has consistently been on the vanguard of providing excellent and qualitative services to its teeming subscribers across the country, aimed at making communication faster and easier,” Iyer further said.

 

His counterpart, Mr. Suraj Rupani, Promoter Panaserv Nig Ltd noted that “Panasonic, in its continued efforts to reach all segments of the Nigerian society, seizes this opportunity of co-promotion with Visafone.”

TRF7970A Evaluation Module – New Contactless Short Range Communication Transceiver Module From Texas Instruments

By
Olabode Olakanmi
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0

Texas Instruments announced the new TRF7970A, the industry’s lowest power contactless short-range communication transceiver. The new TRF7970A is ideal for infrastructure devices and extends battery life up to 2 times longer than competitive products, as it provides eight selectable power modes ranging from <1 uA in power-down mode to 120 mA in full-power mode. The transceiver comes with easy-to-configure software to help developers get started quickly. Royalty-free stacks are compatible across a broad range of ultra-low-power MSP microcontrollers. Additionally, developers are able to directly access all control registers, allowing for easy fine-tuning of various parameters for the highest performance in every application.

 

The new TRF7970A builds on TI’s solid platform of RFID products by supporting peer-to-peer communication and card emulation in addition to reader/writer capability while maintaining pin-for-pin compatibility with the TRF7960. Peer-to-peer communication continues to increase in popularity in applications including medical equipment, secure pairing and payments. This allows users to more easily take advantage of continuously evolving features and apps. For example, NFC devices can configure Wi-Fi and Bluetooth® technology sessions between devices without consumer interaction, share and interact with feature- and content- rich data such as coupons at point of sale, and allow consumer devices to easily exchange files and contacts.

 

Features and benefits of the TRF7970A NFC platform:

  • Industry’s lowest power NFC device supporting up to 2 times longer battery life with eight selectable power modes (Power modes range from <1 uA to 120 mA)
  • Supports a wide range of communication options with peer-to-peer communication, reader/writer capability and card emulation
  • Supports two crystal oscillator frequencies: 13.56MHz or 27.12MHz frequencies give engineers more flexibility in speed and cost options for their designs
  • Large 128 byte FIFO buffer for NFC communications allows developers using microcontrollers with low MHz to create products capable of handling large data transfers
  • Compliance with ISO/IEC 18092 and ISO/IEC 21481 standards gives developers the ability to create globally interoperable products
  • NFC software stack libraries and an innovative RF field detector allow for easy development efforts and robust, cost effective designs
  • NFC Peer-to-Peer Initiator as well as Active and Passive Target Operation are available for MSP430™ microcontrollers
  • Supports multiple reader/writer protocols and includes demo software stacks for reader/writer mode ISO/IEC 15693, ISO/IEC 18000-3, ISO/IEC 14443A/B and FeliCa

 

TI’s new TRF7970A NFC development kit is immediately available for order at www.ti.com/nfc-pr-es and priced at USD $99.

BlackBerry Vs. iPhone Rivalry – September Is The Judgement Month As Apple Launches Another iPhone

By
Tekedia Editors
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0

Canada’s Research In Motion, in Aug 3, announced three new models of its popular Blackberry product line. They include a touchscreen version of the Blackberry Bold. Yet, it has not helped its stock. Ok, it is not RIM‘s stock that is bleeding. Most companies are down owing to the US S&P downgrade and the general sovereign debt issues in Europe.  But RIM has to answer more questions than most of its peers.

 

The challenge is this: investors are asking if RIM as a company has the capacity and innovation capability to keep pace with Apple and Android devices. The news of the new products did not stop the stock slide which has taken half of the market value this year.

 

RIM is sure to have sales drop this year, the first every in nine years and has already cut 2,000 jobs. But what is coming in September is what would keep the co-CEOs awake at night: the launch of a new version of iPhone. If they do not prepare well for that, they can as well  sell RIM to the highest bidder. That is their last chance before either Microsoft or even Google acquires RIM.

What Nairaland Owes Simple Machine Forum – The Paradox Of “Technology Popularity Debt”

By
Tekedia Editors
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0

Nairaland, the eponymous Nigerian website that has become a place for online discussion from Nigerians of all spheres of life, owes Simple Machine Forum. Hold on, this is not the typical dollar debt! It is what Tekedia has coined Technology Popularity Debt  (TPD). We explain TPD as a scenario where one company takes or builds upon the technology of another company and over a period of time becomes more popular than the  underlying technology creator.

 

Nairaland is built upon Simple Machine Forum. Today, it is more popular than SMF, according to internet rating companies like Alexa and comSore. It is ranked 1,623 in Alexa while the company upon which its business is built upon is ranked 2501. So, based on our lexicon, Nairaland owes SMF, in technology popularity debt, because it has become more popular than the technology that powers it.

 

Myspace also experienced this paradox as over years it grew  and became more influential in valuation than the underlining free technology that powers it. That technology is ColdFusion which Tekedia is very sure that many people do not know.

 

There are many risks associated in this: one is the obvious one if the creator stops to innovate.  In that case, the adopting company must take over. That was what Myspace did. They have to re-create the original ColdFusion to adapt but that was late.

 

ColdFusion was not very collaborative and that was the reason they could not get 3rd party developers to help them as Facebook did. Among many problems with Myscape, the key one was inability to tap the free skills of 3rd party developers to build the online community. When Facebook offered that option, people moved and began to develop tools that eventually helped in the company’s popularity

 

Of course, the challenge of startups most times is to get the idea out with the simplest technology out there. No one knows how it will turn out. If things work out, it could cripple expansion and scalability – more reason why people must think strategically at the beginning.

 

So, let the folks in Nairaland pay their  TPD, at least by giving a free day of ad to SMF.

 

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