MoBiashara, which translates as “mo’ business,” is the first platform of its kind in Africa that connects people to the goods and services they need via text messages, interactive voice response, or mobile web from their phones.
With MoBiashara, consumers can query a retailer’s inventory using text messages, interactive voice response, or mobile web from their phones. Based on the results of their query, people can then make payments using any one of MoBiashara’s many payment partners, including M-PESA, Airtel, MTN, mobile money, Interswitch, text and pay.
This product is delivered by SlimTrader.
SlimTrader is a U.S.-based firm that has deployed its flagship mobile commerce platform, MoBiashara, across sub-Saharan Africa. They are active in four countries, including South Africa, Kenya, Uganda, and Nigeria.
They focus on leveraging mobile technology to enhance value chains, from bottom-of-the-pyramid subsistence agriculture to top-of-the-pyramid aviation transportation companies.
Their clients span a diverse array of markets, including Agri-businesses and transportation services throughout Eastern and Western Africa. They also partner with similarly minded organizations in the development, technology, and mobile money sectors.
