Jumia, Africa’s e-commerce platform, has reported strong first-quarter (Q1) 2026 financial results, posting significant growth in revenue and gross merchandise value (GMV) while narrowing its losses as the company pushes toward profitability.
The company announced revenue of $50.6 million for the quarter ended March 31, 2026, representing a 39% increase compared to $36.3 million recorded during the same period in 2025. On a constant currency basis, revenue rose 28% year-over-year.
GMV climbed to $211.2 million from $161.7 million in the first quarter of 2025, reflecting 31% year-over-year growth and 18% growth in constant currency terms. Adjusted for perimeter effects, GMV increased by 32%.
Jumia also recorded improvements in profitability metrics. Operating loss narrowed to $13.9 million from $18.7 million a year earlier, while adjusted EBITDA loss declined 32% year-over-year to $10.7 million. The company’s liquidity position stood at $62.6 million, with cash burn slowing compared to the previous year.
Net cash flow used in operating activities improved significantly to $12.5 million, compared to $21.2 million in the first quarter of 2025, supported by a largely neutral working capital contribution.
On the operational side, Jumia reported strong growth across its core markets. Orders increased 31% year-over-year, while quarterly active customers grew 26%, highlighting stronger customer engagement and retention.
Nigeria emerged as a standout market for the company, with GMV rising 42% year-over-year. Jumia also noted improving performance in Egypt, where physical goods GMV increased by 3%, or 56% excluding corporate sales.
The company reported that gross items sold from international sellers surged 87% year-over-year, driven by the continued expansion of its Chinese seller base and growing volumes from affordable fashion suppliers in Turkey.
Commenting on the report, Jumia CEO Francis Dufay said,
“Our first quarter results demonstrate that the operating leverage we have been building is translating into our financials. GMV and physical goods Orders, each adjusted for perimeter effects, grew 32% and 31%, respectively, year-over-year, and our Adjusted EBITDA loss narrowed by 32% to $10.7 million as higher volumes result in structurally better economics across our platform. Gross profit grew 48% year-over-year, reflecting our continued progress in marketplace monetization.
“At the start of 2026, we committed to scaling usage across our existing markets, deepening customer engagement, and unlocking operating leverage while continuing to improve availability, affordability, and reliability for our customers. Our first quarter results reflect early and tangible delivery for each of these priorities. Growth was broad-based across our markets. Nigeria delivered an exceptional quarter with physical goods GMV up 42% year-over-year, Egypt confirmed its recovery, with physical goods GMV up 3%, or 56% excluding corporate sales, year-over-year.
“We continue to monitor the dynamic macro environment and manage our business accordingly. We believe that we have the right business fundamentals to navigate current uncertainties and that the opportunity for Jumia remains strong. We are executing with discipline, and these results keep us firmly on track toward our target of achieving Adjusted EBITDA breakeven and positive cash flow in the fourth quarter of 2026, and full-year profitability and positive cash flow in 2027,” said Francis Dufay.
Marketplace revenue rose 50% year-over-year to $27 million, supported by growth in third-party sales, advertising, and value-added services. Third-party sales revenue increased 45% to $23.2 million, while marketing and advertising revenue rose 44% following the rollout of Jumia’s new retail advertising platform.
Gross profit climbed 48% year-over-year to $29.4 million, while gross profit margin improved to 13.9% of GMV from 12.3% in the same period last year. Despite rising business volumes, Jumia said it maintained operational efficiency through automation, productivity gains, and improved logistics rates.
The company also continued its cost-cutting strategy, reducing total headcount by 8% since December 2025 to just over 1,980 employees as of March 31, 2026. Jumia revealed plans to cut at least 200 additional full-time roles over the next two quarters while expanding the use of artificial intelligence across logistics, customer service, finance, cybersecurity, and seller management operations.
According to the company, AI-driven automation contributed to improved operational leverage and reduced costs during the quarter.
Outlook
Looking ahead, Jumia said it remains focused on achieving profitable growth despite global macroeconomic uncertainties, including rising memory chip and CPU prices as well as ongoing geopolitical tensions in the Middle East.
The company reaffirmed its full-year 2026 guidance, projecting GMV growth of between 27% and 32% year-over-year, adjusted for perimeter effects. Jumia also maintained its forecast for adjusted EBITDA loss between $25 million and $30 million.
The e-commerce reiterated its target of achieving adjusted EBITDA breakeven and positive cash flow in the fourth quarter of 2026, while aiming for full-year profitability and positive cash flow in 2027.





