Sport is a uniquely powerful form of human entertainment. In the 21st century, with the advent of affordable televisions, the ubiquity of smartphones, and the personal computer now being a mainstay of homes worldwide, it’s never been easier to watch sports live.
No surprise, then, that spectating sports is more popular than ever before. In the United States alone, it’s estimated that 150 million people watch live sporting events once a month or more.
Looking at the bigger picture, it’s not only Western countries where viewing sports is a common pastime. Internationally, individual sporting matches or tournaments draw enormous live crowds and eye-watering broadcast viewership figures.
The most recent edition of the FIFA Football (Soccer) World Cup commanded the attention of over 3 billion people worldwide. Similarly, the 2019 Men’s Cricket World Cup drew 1.6 billion viewers.
It is therefore obvious that advertising to massive audiences of sports events and tournaments is a powerful way to accelerate any brand or product.
Crypto projects have cottoned on to this fact in recent years, and are beginning to invest in marketing their currencies or platforms with the power of sport.
Read on to find out how Big Eyes Coin (BIG), Kiba Coin (KIBA) and the crypto exchange OKX could be affected by this new wave of crypto advertising.
OKX: Man City’s Exchange
The popular cryptocurrency exchange OKX announced in March 2022 that it was entering a partnership with Manchester City Football Club. The deal granted OKX many marketing opportunities: the exchange platform now owns branding rights to Manchester City’s Women’s and Men’s football teams, and even to the club’s associated Esports teams.
In addition, OKX branding and advertising will be displayed at the club’s Etihad and Academy Stadiums, and in digital graphics or assets used by the franchise. This means that all visitors to the stadiums will be made aware of the platform and what it can offer to crypto investors. Likewise, fans watching via broadcasts or online streaming will see OKX branding.
Given that Manchester City frequently grabs 10+ million views for its major fixtures, it’s safe to say this deal was worth it for OKX. Only a month after the announced partnership, in April 2022, a match between Liverpool and Manchester City football clubs was watched by approximately 20 million fans.
Kiba Inu: Sponsoring Cricket Leagues
The meme coin Kiba Inu (KIBA) entered into a partnership with European Cricket in 2021, sponsoring all of the teams in this small but rapidly growing sports franchise.
This partnership has seen Kiba Inu (KIBA) featured on the shirts of all 30 teams involved in the competition, marking a world record for the most teams sponsored by one establishment.
This small-scale sponsorship exemplifies how smaller crypto projects can make big waves by supporting grassroots sports. With the coin’s mascot emblazoned all over the jerseys and equipment of players in this competition, the team behind Kiba Inu (KIBA) must be happy with the value they’re getting for their investment.
Big Eyes Coin: Boosted By The World Cup
The 2022 Fifa World Cup is another giant sporting tournament that has been targeted by crypto projects for mass advertising.
Indeed, as part of a cross-promotional deal, the payments processing company Visa has begun an auction of five Non-Fungible Tokens (NFTs) which depict famous goals from past World Cups.
This promotional stunt will no doubt raise the profile of cryptocurrency projects that have integrated NFTs into their ecosystem. Big Eyes Coin (BIG) is among these tokens, as the team behind it plans to release exclusive NFTs for token holders, who can join the coin’s ‘Sushi Club’ once they hold an NFT.
Big Eyes Coin (BIG) may already be enjoying this boost, as its presale phase has raised nearly $10M so far.
Closing Thoughts
Investing in sports marketing can only be a good thing for the cryptocurrency sphere. With huge mainstream viewership, and strong global appeal, advertising via sporting events is a highly efficient way for crypto projects to gain new investors and raise the profile of blockchain technologies.
Platforms and tokens such as OKX, Kiba Inu (KIBA) and Big Eyes Coin (BIG) can only stand to gain from this new era of crypto advertising. With the World Cup beginning soon, crypto awareness and adoption worldwide will likely increase.
If you’d like to know more about Big Eyes Coin (BIG), click the image below to view a short video about the coin.
You can also follow the links below to explore the project’s website and social media channels. If you want to get in on Big Eyes Coin’s (BIG) presale, make sure you use the promo code: BIGE163 to claim bonus tokens.
Big Eyes Coin (BIG)
Website: https://bigeyes.space/
Telegram: https://t.me/BIGEYESOFFICIAL
Twitter: https://twitter.com/BigEyesCoin