U.S. President, Donald Trump, has issued an executive order giving ByteDance, the Chinese parent of TikTok, 90 days to divest its U.S. operations. It is evident this move is polling very well for Trump, if not he would not be annoying many young Americans who are fans of this app. Largely, potential decisions to reject Trump in the polls could be seeded in the minds of these young people when they remember the man who “uninstalled” their apps. Mr. Trump sees the polling data as he plots this political playbook, and he could be lucky.
I do not think TikTok needs to be banned or asked to “leave” America when it could be required to store data in the U.S. and run full U.S. operations for its U.S. version. But like in all political seasons, politicians play hail mary, hoping for miracle touchdowns in the game of national elections! Tiktoking to re-election (!) would be another chapter for the emerging Data World War.
The order comes a week after the president issued a directive barring Americans and U.S. companies from conducting transactions with ByteDance by late September — and amid efforts by suitors such as Microsoft to make a deal to purchase TikTok. Friday’s action adds pressure on ByteDance to find a buyer, while giving the U.S. government a chance to object if it does not approve of the choice.