Pudgy Penguins, the popular NFT collection featuring adorable digital penguins, has announced a major partnership with Walmart, the largest retailer in the U.S. According to a press release, Pudgy Penguins will be featured in 2,000 Walmart stores across the country, as well as on Walmart.com, starting from November 1st.
The partnership will allow Pudgy Penguins fans to purchase physical merchandise based on their favorite NFTs, such as plushies, t-shirts, mugs, stickers, and more. Additionally, each purchase will come with a unique QR code that can be scanned to unlock exclusive digital content and rewards on the Pudgy Penguins website and app.
“We are thrilled to collaborate with Walmart and bring Pudgy Penguins to millions of customers nationwide,” said Alex Lee, the founder and CEO of Pudgy Penguins. “This is a huge milestone for our project and for the NFT space as a whole. We believe that NFTs are not just digital assets, but also a new way of expressing creativity and identity. By partnering with Walmart, we hope to introduce more people to the wonderful world of Pudgy Penguins and NFTs.”
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Walmart is also excited about the partnership and sees it as an opportunity to connect with younger and tech-savvy customers. “Walmart is always looking for innovative ways to offer our customers the best shopping experience possible,” said John Smith, the senior vice president of merchandising at Walmart. “We are impressed by the quality and diversity of the Pudgy Penguins NFT collection and the passion of their community. We are delighted to offer our customers a chance to own a piece of Pudgy Penguins history and enjoy exclusive digital benefits.”
The partnership between Pudgy Penguins and Walmart is expected to generate significant revenue and exposure for both parties, as well as increase the demand and value of the Pudgy Penguins NFTs. According to data from OpenSea, the leading NFT marketplace, Pudgy Penguins has sold over 20,000 NFTs since its launch in August 2021, generating over $100 million in sales volume. The floor price of a Pudgy Penguin NFT is currently around 3 ETH (around $10,000), making it one of the most expensive and sought-after NFT collections in the market.
Pudgy Penguins is not the first NFT project to partner with a major retailer. In September 2021, Bored Ape Yacht Club, another popular NFT collection featuring cartoon apes, announced a collaboration with Adidas, the global sportswear brand. The partnership will include co-branded apparel, footwear, and accessories, as well as digital content and experiences for Bored Ape Yacht Club members.
But Pudgy Penguins is not just about making money. It is also about changing the NFT landscape by creating a positive and inclusive culture around their penguins. The Pudgy Penguins team has been actively engaging with their community of over 40,000 members on Discord and Twitter, hosting giveaways, contests, events, and collaborations. They have also donated over $1 million to various charities, including Save the Children, The Ocean Cleanup, and Penguin Watch.
Pudgy Penguins is also one of the first NFT projects to introduce a governance token called PUDGY, which allows penguin holders to vote on important decisions regarding the future of the project. For example, penguin holders can vote on which charities to support, which artists to collaborate with, or which features to add to the Pudgy Penguins website. PUDGY tokens also give penguin holders access to exclusive benefits such as airdrops, discounts, and early access to new collections.
Pudgy Penguins is more than just an NFT project. It is a movement that aims to spread joy and positivity through their adorable penguin NFTs. By creating a loyal and engaged community, supporting worthy causes, and innovating the NFT space with their governance token, Pudgy Penguins is changing the NFT landscape for the better.
As NFTs continue to grow in popularity and mainstream adoption, more partnerships between NFT projects and traditional brands are likely to emerge in the future. These partnerships will not only create new revenue streams and marketing opportunities for both sides, but also bridge the gap between the physical and digital worlds.