I have an upcoming article in Harvard Business Review where I made a strong case about the necessity of capturing value in markets. The covid-19 pandemic has taught us one key thing: flawless execution and delivering superior customer experiences will not magically help you to capture value, if you have not carefully articulated a strategy on how to do that.
Take this plot: the IPOs of US companies. Who will believe that 2020 is the best IPO year since 2000? These companies are not really the ones working the hardest, but across most metrics, they are the ones which have figured out how to capture value even in the midst of a pandemic.
It is the same redesign in the Nigerian banking sector; they continue to hit record profits even in a dislocated economy. If you think it is easy, you better ask the insurance sector and others why they have not executed a similar playbook.
Think of your Value Capture Strategy; it is not an automatic thing in modern markets.