Samsung Electronics has unveiled a shareholder return programme worth as much as 110 trillion won ($79.5 billion) for 2026, escalating a week of major capital-return announcements by South Korea’s two largest memory-chip makers as both companies grapple with demands from workers for a larger share of the profits generated by the artificial intelligence boom.
Samsung said Friday that total shareholder returns would range between 90 trillion won and 110 trillion won this year, calling the upper end “the largest ever by a Korean company.” The package includes about 30 trillion won in third-quarter cash dividends, with the final details to be approved by the board in late October.
The announcement came only days after rival SK Hynix announced plans to buy back and cancel 40 trillion won of its own shares. The moves highlight the enormous cash generation of South Korea’s semiconductor industry as demand for high-bandwidth memory chips used in AI data centers continues to surge.
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But the capital-return battle is unfolding alongside another contest between Samsung and SK Hynix: how much of the semiconductor windfall should go to employees.
Workers at both companies have been pressing management for compensation that better reflects the record profits generated by the AI-driven chip boom. The issue has become contentious because SK Hynix’s profit-sharing system has produced substantially larger bonuses for employees, putting pressure on Samsung to narrow the gap. South Korean media have described the resulting dispute as part of a broader debate over how the semiconductor windfall should be divided among workers, shareholders and companies.
At SK Hynix, the dispute has centered on annual wages and the structure of performance-based bonuses. The company and its workers reached a tentative wage agreement this week that would give employees a 6.3% base-pay increase and change how special bonuses are distributed. At least 60% of the 2026 bonuses will be paid in company shares, while 40% will be paid in cash.
The agreement followed a period of strained labor relations as workers sought a greater share of SK Hynix’s record earnings. Employees had been pressing for a profit-sharing arrangement linked more directly to the company’s operating performance. SK Hynix had committed to allocating 10% of operating profit to special bonuses, making the size of the payouts a major issue as profits surged on AI demand.
The scale of the potential bonuses illustrates why the issue has become so important. Reuters reported that average employee bonuses at SK Hynix could reach about 779 million won ($547,000) in 2026 under the tentative agreement, although individual payouts will vary. The shift toward stock compensation also allows the company to share the gains with employees while preserving more cash on its balance sheet.
Samsung has faced its own labor dispute over compensation. Workers have argued that they should receive a larger share of the company’s exceptional semiconductor profits and have pointed to SK Hynix’s bonus system as a benchmark. The debate intensified as Samsung sought to regain ground in high-bandwidth memory, an area where SK Hynix has held a strong position.
That labor pressure gives Samsung’s latest shareholder-return announcement an additional dimension. The company is not simply deciding how much cash to return to investors. It is also managing competing demands from shareholders, employees and the business itself at a time when it needs to invest heavily in semiconductor capacity and technology.
Samsung said it will determine the size and structure of the remaining shareholder returns at a board meeting in late January 2027. The remaining distribution could consist of cash dividends, share buybacks and cancellations.
The company has already earmarked 15 trillion won for a share buyback tied to employee bonuses, according to Reuters. That creates a direct link between the shareholder-return programme and the ongoing compensation debate, allowing Samsung to use its equity as part of the mechanism for rewarding workers.
Samsung’s broader shareholder-return policy dates back to its 2024-2026 programme, under which it pledged to return 50% of free cash flow generated during the period while maintaining annual regular dividends of 9.8 trillion won.
In a corporate value-enhancement plan released in March, Samsung said it had paid 20.9 trillion won in cash dividends during 2024 and 2025 and spent 8.4 trillion won on share repurchases for cancellation.
The latest commitment is far larger. At 110 trillion won, Samsung’s planned 2026 shareholder return would be more than five times the company’s previous annual record of 20.3 trillion won in 2020.
The contrast with SK Hynix is significant because the two companies are competing for the same AI-driven semiconductor opportunity while also competing indirectly for talent. SK Hynix’s ability to offer exceptionally large bonuses has raised expectations among semiconductor workers across South Korea and contributed to pressure on Samsung to improve its own compensation structure.
The labor issue is therefore becoming part of the competitive dynamics of the semiconductor industry. Higher employee payouts can increase costs, but they can also help companies retain engineers and production workers at a time when demand for advanced memory technology is expanding rapidly.
SK Hynix’s workers recently launched a new labor union amid stalled wage talks, underscoring the continuing sensitivity around compensation even after the tentative agreement.
For Samsung, the pressure is particularly acute because the company is attempting to close the gap with SK Hynix in HBM while maintaining its position across the broader memory market. Its stock has risen roughly 135% this year, reflecting investor optimism over its semiconductor recovery and the potential benefits of AI-related demand.
The surge in shareholder distributions also sends a message to investors that Samsung believes its cash generation can support substantial payouts while continuing to finance its semiconductor expansion.
Yet the competing demands are that Samsung and SK Hynix must invest billions of dollars to expand chip production and develop next-generation memory, satisfy shareholders seeking higher returns, and address workers’ demands for compensation linked to record profitability.
The AI boom has therefore created a new distribution battle inside South Korea’s semiconductor industry. The companies are competing not only for market share in high-bandwidth memory, but also over how the financial gains from the AI cycle are divided between capital and labor.
With SK Hynix committing 40 trillion won to its buyback and Samsung potentially returning as much as 110 trillion won to shareholders, investors are receiving an unprecedented share of the semiconductor windfall. At the same time, the negotiations over worker bonuses show that employees are demanding a larger share of that prosperity as well.
How Samsung and SK Hynix balance those competing claims could become a test of management as the AI semiconductor boom develops, particularly if the companies need to maintain heavy incentives for capital spending while sustaining employee and investor returns.



