Michael Saylor’s company Strategy has reportedly sold 3,588 Bitcoin at $60k for approximately $216 million.
While the move marks a rare instance of the company monetizing a portion of its Bitcoin holdings, it does not signal a shift away from its long-term conviction in the crypto asset.
Instead, the sales are designed to meet financial commitments while preserving the company’s core strategy of accumulating and holding one of the world’s largest corporate Bitcoin reserves
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The proceeds are being used to fund dividends on its suite of Digital Credit securities, including the Q2 quarterly dividends for $STRF, $STRE, $STRK, and $STRD, plus the full monthly dividend for June on $STRC.
As of July 5, 2026, Strategy continues to hold a substantial 843,775 BTC in its Bitcoin reserves along with $2.55 billion in USD reserves. The sale represents a small fraction of the company’s overall Bitcoin position, which remains one of the largest corporate treasuries in the industry.
The announcement quickly drew sharp reactions across the crypto community. Gold advocate and Bitcoin critic Peter Schiff criticized the execution as poor, claiming Strategy buys Bitcoin at highs and sells at lows.
He suggests the parties handling Strategy’s order flow are profiting handsomely from the timing and execution of these trades.
Critics pointed to the sale price near $60,200 per BTC, contrasting it with Strategy’s higher average acquisition cost and Saylor’s long history of advocating Bitcoin as a long-term hold.
Some users on X highlighted Saylor’s past statements encouraging aggressive Bitcoin accumulation, leading to widespread memes and commentary about timing and execution.
They further noted the apparent contradiction between public HODL messaging and this operational move to support dividend obligations.
Some of the comments reads,
@thezzohan wrote,
“So the money you got from MSTR u bought bitcoin with and now sold to pay STRC holders? Doesn’t sound like a good deal for MSTR holders if you are using the money they give you to give it to STRC investors?”
@Rus_Khairullin wrote,
“You sold 3,588 BTC to pay dividends on preferred stock that’s already down 20% from par. The whole MSTR pitch was “we never sell.” Now you’re selling BTC to pay income on paper that isn’t holding its own peg. This is the sequence of events retail was told would never happen.”
@crypto_jargon wrote,
“Don’t forget, Strategy still has over $1.034 billion worth of BTC ready to sell under its $1.25 billion Bitcoin Monetization Program authorization. Absolute traitor.”
Despite the backlash, Strategy’s Bitcoin holdings dwarf the amount sold, suggesting the transaction was driven by specific financial obligations rather than a broader shift in strategy.
The event underscores the challenges public companies face when balancing Bitcoin treasury management with shareholder returns through structured securities.
Notably, this latest development adds another chapter to the evolving narrative around Strategy Bitcoin adoption. Recall that in June this year, the company broke its more than three-year streak of never selling its cryptocurrency.
Reports reveal that Strategy sold 32 BTC worth $2.5 million between May 26 and May 31, 2026.
While the recent BTC sale represents only a small fraction of its massive holdings, it has sparked discussions across the crypto market about the firm’s evolving treasury strategy and what it could signal for institutional Bitcoin adoption going forward.
Outlook
Looking ahead, Strategy’s selective Bitcoin sales are likely to remain an important point of discussion among investors and market participants.
While the company has reiterated that Bitcoin remains its primary treasury reserve asset, its willingness to monetize a small portion of its holdings to meet dividend obligations suggests a more pragmatic approach to balance sheet management.
The market will be closely watching whether future dividend payments and obligations are similarly funded through limited Bitcoin sales or through alternative financing mechanisms.
With approximately 843,775 BTC still on its balance sheet and billions of dollars in liquidity, Strategy retains significant financial flexibility, making the recent sale relatively insignificant compared to its overall position.