Sesame Seeds: Lead Generation and Markets

Sesame Seeds: Lead Generation and Markets

By Sani Nahuche

Even as we strive to increase the quantity of sesame seeds produce produced in a year and continually improve on the quality; continually looking for new markets for the produce is also very important. At the moment, demand outweighs supply but with improved farming techniques, incorporation of technology and research, production is set to increase drastically.

Currently, Japan is ranked as the world’s largest sesame importer. This is because when it comes the traditional Japanese cooking, sesame oil plays a huge role. Following in closely is china. They mostly import oil grade sesame seeds, as they export food-grade sesame seeds. United States, France, Canada, turkey and Netherlands are also among the major consumers and importers of sesame. In terms of prices they currently stand at $2.61 per kg.

The global sesame seed market has for the last year shown a upward trend with a CARG of +7.5% over the last 10 years. Asian and African populations that have grown over the years are associated with the increase in demand. Value-wise, the market has decreased by 3% to $ 11.9 billion in 2016. The value of consumption of global sesame seeds is projected to reach $7244.9 million in 2024.

The health eating trend that continues to gain popularity across the globe has also led to an increase in demand for sesame seed for consumption as well as use in organic cosmetics and other products. When it comes to lead generation, healthy eating and vegan communities and influencers are a good area to focus on. Allergies associated with sesame and price fluctuations are some of the factors that are holding back increase in production but with proper measures in place, this can be dealt with.

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