From our great university – Federal University of Technology, Owerri Nigeria (FUTO) – legends have emerged. In one bank IT department, we joked those days that if all the FUTO grads called off, operations would halt. The tenacity, the toughness and the excellence in FUTO have produced technical and business leaders, not just in Nigeria, but around the world.
In the business domain, one graduate is special. Chief Sir Ndukwe Osogho-Ajala is peerless. He is the Founder and CEO of Soulmate Industries Limited, the largest wholly-indigenous hair beauty brand in Africa. Before you think he worked for one of those foreign companies to begin, nothing like that; simply, he picked his FUTO class notes and built the largest indigenous beauty care brand in Africa.
As babies in the business world after all the academic journeys, we always return to him for guidance. I did spend time in the colossal Soulmate campus to experience the quality and excellence in engineering and production. He explained the processes and the reasons why Soulmate continues to grow like the baobab tree.
Sir Osogho-Ajala is a visionary and a blessing not just to Nigeria but Africa in general. Some of us that have access to his personal email and phone are indeed lucky because he is an epitome of honor, values, and service.
For years, we have asked him to put the Sir Osogho-Ajala Process on paper. Yes, write something or approve for people to understand your process so that others will learn.
Good people, I am extremely honored to write that Sir has indeed given out the Sir Osogho-Ajala Process in a new book, The Uncommon Story of a Nigerian Entrepreneur. The book was launched last week in Lagos, and now available for sell. The Soulmate team is getting it ready for the ecommerce platforms but you can get it immediately via the contacts below.
Get this book to understand how to build a great business in Nigeria. All founders in my networks are getting copies because they need to understand how someone who did it DID IT in Nigeria.
Where to Get This Book
A detailed review of the book is here.
The book attempts to demonstrate the power of character, the essence of integrity, the end-product of purposeful leadership and most importantly, the irreducible centrality of God in fulfilling destiny. On the last point, it nullifies the relevance of god-father, except one comes prepared, with determination, honesty, hardwork, diligence and focus.
There is a lot of story-telling, which the authors deliberately employed to hypnotise the reader, drawing full attention to the challenges which adversity, lack, deprivation and denial can pose to advancement and self actualisation. Yet, we are reminded that every person is accountable for God-given talents.