From the classrooms to the fields, stakeholders have always been interested in understanding issues and needs of users of products and services through case analysis. Over the years, the students of business administration and management courses have had the cause…
The word “Brand” is something that is on the lips of a lot of people these days. They freely use it both rightly and wrongly. But what exactly is a brand? Put simply, your personal brand, for instance, is what…
We live in the Google, Facebook and Twitter world as they dominant our online lives. For Twitter, its convenience and simplicity have made it a critical tool for product launch and brand management. It provides the pulse of the nation,…
Organizations are living entities and they must form bonds with the other entities, customers, that keep them alive. Without that connection, no business can survive. Some worship Apple today because of the kind of bonds it has formed with its…
According to Vrank, Tekedia ranks 9th in brand visibility online in Nigeria. We ran a report early hours of Saturday and on the Most visible brands in Nigeria, Tekedia came 9th. Total tops the list while Ushahidi follows at…
