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Technology Tops 2022 Edelman Trust Barometer

Technology Tops 2022 Edelman Trust Barometer

Technology has topped all sectors as the sector people trust the most. You may wonder why there are many high voltage searchlights beamed on these firms from government quarters. Of course, tech is simplifying people’s lives and people appreciate those, privacy or no privacy.

“A new survey, part of the 2022 Edelman Trust Barometer (pdf) report, shows that people trust the tech industry more than any other—even more than healthcare, the sector the world has relied on most heavily during the pandemic.

“The findings go against the grain of reports of an ongoing “techlash”—a wave of hostility to technology, its numerous breaches of privacy and security, and its disconcerting pace of disruptive change. Edelman’s newest numbers suggest that tech has perhaps benefited from an overall cross-sector rise in trust. But it also follows a period in which technology has proven even more indispensable to our lives during the pandemic.” – Quartz newsletter

But that is coming despite this debacle on regulation: who do you expect Google to do?  Improve privacy and be sued, or leave it and be sued. Tough position for the search giant.

Fortune newsletter: “Germany’s biggest publishers and advertisers have complained to the European Commission that Google’s plan to phase out third-party cookies in Chrome is illegal on competition grounds. Google is of course already the EU’s most successful antitrust-fine magnet, but on the other hand, what it’s doing is a pro-privacy move, and the EU likes privacy. Either way, the Commission is already looking into the issue. Financial Times”

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