Our business case study on Transsion Holdings is ready. We have looked at how a foreign mobile phone brand came into Africa and found a massive opportunity. Transsion which controls Tecno, Infinix and itel brands is the dominant smartphone company in Africa. It overtook Samsung, after crushing Nokia. This company has demonstrated the power of going beyond customer needs to their expectations and perceptions.
Yes, most people in Nigeria and Africa carry two phones because network services are sub-optimal, varying across locations. Transsion saw an opportunity and made it possible for phones to have double sim cards. That solved a huge problem: if you are in big cities where most networks work well, no issues. But if you are traveling out of cities, there is that chance only one network will serve you in that location. Magically, the option of a double sim gives you an edge to buy that network sim card and continue with your business.
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