The Great Modern Business Models – Ndubuisi Ekekwe

The landscape of business has been profoundly reshaped by technology, geopolitics and other factors, enabling new variants of business models. These models move beyond traditional revenue generation, emphasizing agility, foresight, and a keen understanding of interconnected value streams. Companies that succeed today often leverage a visible “oasis” product or service to support a less apparent, yet highly profitable, core. This strategic approach allows them to adapt quickly to market shifts and unlock new avenues for growth. More than 80% of leading technology web companies utilize one business model!

Tekedia emphasizes that these modern models often involve a “Double Play Strategy,” where one aspect of the business, while popular, serves as a catalyst for another, more lucrative one. This is exemplified by tech giants where user engagement on one platform fuels the success of a backend service. The key lies in identifying and scaling a unique business model that capitalizes on these interconnected opportunities, ensuring long-term profitability and resilience in an increasingly complex global economy. For example, Dangote Group is anchored on its peerless supply chain powered by trucks across Nigeria.

In this lecture, I will explain the leading business models of the 21st century, and why how you make money is more important than how much money you make because over time, your business model – the logic of how you capture value as a business – will define your future and business sustainability. If you run the wrong business model, you will fail irrespective of how hard working you may be!

Sat, July 19 | 7pm-8.30pm WAT | The Great Modern Business Models – Ndubuisi Ekekwe | pick a seat at next Tekedia Mini-MBA https://school.tekedia.com/course/mmba18/

Connect via my LinkedIn | Facebook | X | TikTok | Instagram | YouTube