![The Innovation Zone, Features of Great Innovative Companies [video]](https://tkcdn.tekedia.com/wp-content/uploads/2023/06/11114256/nekekwe-768x349.jpg "The Innovation Zone, Features of Great Innovative Companies [video]")
Creating a new basis of competition and operating in the Innovation Zone.
What are the features of great innovative companies?
You must have these 4 features to lead your category and become a category-king. The greatest reward for innovation is to turn customers into FANS. Of course, very few companies accomplish that. A state of fandom means massive value creation for all stakeholders. Over the next 12 weeks in Tekedia Mini-MBA, we will be looking at the physics of making innovation happen as companies pursue missions.
Source: From Tekedia Mini-MBA Live Zoom class, June 10, 2023. Join for the full 90-minute video
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