Nothing is going to be back, as usual, the situation presently at hand is the ”new normal” whether you like it or not, your disposition to this fact isn’t going to change a thing.
Many small and medium-sized businesses are shutting down, most companies are laying off staff and even the big guns in the world markets are losing millions of dollars by the day.
Although there are various downsides to the present COVID-19 economy, some businesses have found a way to remain afloat in these turbulent times.
Apart from the health industry’s who are fighting on the front line to save our lives, Remote businesses offer the best potential of any form of survival during the COVID-19 pandemic.
However, many remote businesses might be tempted to reduce or stop their advertisement altogether in order to reduce costs and sustain their business while the economy is at a low.
This strategy looks like the fastest way to go out of business, but it is one that seems to make sense to the majority of business owners because it looks safe.
Advertisement during this period shouldn’t be all about conversion, you must find a way to contribute and emphasize with your customers and prospect in these difficult times.
In the process of doing this, you’re creating a positive image of your product/services in the kinds of your customers thereby giving you an edge over your competition when your audience decides to make a purchasing decision either during or after the COVID-19 pandemic.
As the oracle of Omaha, Warren buffet rightly stated; “Be greedy when others are fearful and be fearful when others are greedy”.
Now is the time to be greedy, For your business to have a chance during and after this pandemic you can’t afford to cut down on advertisement, you have to continually put your product/service out there for your prospect to see.
Don’t fall into the trap of reducing the amount of your advertisement. The time to be greedy is now, the time to be fearful is tomorrow.
As you already know, you can’t afford to be late to the party in the business world
Your advertisement is key to your business sustainability, you’ve got to get it right or you risk going out of business after the COVID-19 global pandemic.