The Piglet and The Pig As Threads Follows Twitter to Implement Rate Limiting

There is that illusion that you must deliver the best service to customers even when you are not capturing value. As I noted in Harvard Business Review  (link on click), pursuing such playbooks will kill the mission of the firm. Yes, Twitter was rate-limiting reads to avoid bots scraping contents to feed AI systems and trading algorithms which Twitter was not getting any value even though they were taking enormous resources from the platform.

Many called it “oppressive” and revolted. Then Threads from Meta came and largely promised not to rate-limit. Today, we are reading that Threads will join the game: “Meta’s newly launched app, Threads, has implemented rate limits like Twitter to combat bots.”

People, when the piglet begins to grow and wonders why the mouth of the mother is so big, just give it time, because over time, its mouth will also become big. That is a proverb elders will drop when they want to remind you that everything is the same, and that what differs is your condition, state of purpose and phase of activity. 

Yes, if Threads thrives, it will encounter most challenges Twitter is facing now and will likely take similar actions which Twitter is taking right now.

There is that illusion that you must deliver the best service to customers even when you are not capturing value. As I noted in Harvard Business Review, pursuing such playbooks will kill the mission of the firm. Yes, Twitter was rate-limiting reads to avoid bots scraping contents… pic.twitter.com/Um4mb6Gs3E

— Ndubuisi Ekekwe (@ndekekwe) July 18, 2023

My Response: Too early to make that call. But we should not worry if Mark succeeds on Threads or not; he has done well. The same goes for Musk. So, they do not really care. They can wake up with extra $1 billion wealth tomorrow.

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