If you write ME and then flip it vertically, you will see WE. If you take that WE, and flip it again, before you will be ME. You need a team to win market battles but even in that team, you have a singular responsibility. For every WE, we can extract ME, and from every ME, we can build WE. To be a team player, you must be a role player – and to be a role player, you must be team-built. ME overwhelms with problems, WE delivers solutions for markets.