The Ten Commandments of FMCGs Marketing

The Ten Commandments of FMCGs Marketing

Get ready for LaCasera, a famous drink for active and moving people across West Africa. Yes, the Group Marketing Director of Jotna (the LaCasera Company), Emmanuel Agu. FNIMN, FIMC, FIPMA, MSC, MBA, Ashridge Alumnus, a Tekedia Institute Faculty, will teach a course – Effective Consumer Marketing in the FMCGs industry.

But you may read in the Board – The Ten Commandments of FMCGs Marketing. Mr. Agu is a veteran of FMCGs world; he ran marketing and portfolio desks in Guinness, Heineken and others. They’ve called him the sage for knowing what moves markets and how to get users to open the bottles!

To all SMEs, startups and players in the FMCGs, you cannot miss this course. It is scheduled for Week 8 of Tekedia Mini-MBA which begins Feb 8.

I have a 76-page document here which in my opinion is the best work I have ever seen in this industry for Africa. You will have it as part of the course. BEGIN and register here.


Click to register for Tekedia Mini-MBA (June 7 – Sept 1, 2021): online, self-paced, $140 (or N50,000 naira). Full curriculum here.

Click to join Tekedia Capital and build Next Africa with min of $10,000 co-investment in startups.

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