The world has frictions in many ways and forms, including delays, inefficiencies, gaps, and unmet needs. And because those frictions exist, companies must exist. Across human history, no institution has been more effective at fixing market frictions than the COMPANY. When friction disappears, business disappears. Opportunity is born from resistance within those frictions.
The World of Frictions. The World of Companies.
Every company, at its core, is built on three elements: people, processes, and tools. From the interaction of these three, products and services emerge, designed specifically to reduce frictions for customers. When a firm succeeds, it is because it has aligned these elements better than others to solve a real problem (the friction).
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So, the real question is not whether to build companies, but “how do you build better companies?”
At Tekedia Institute, we see frictions not as obstacles but as invitations to participate in the market system. You do not run away from market frictions; you study them, quantify them, and convert them into scalable opportunities. A world without friction would be a world without enterprises!
To help to build better companies, we have Tekedia Mini-MBA to help people master how to start, build, and scale companies. We teach the mechanics of markets, the physics of value creation, and the mathematics of growth.
On Monday, the 19th edition of Tekedia Mini-MBA begins. Join us here
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