Trump Media and Technology Group Corp. (Nasdaq, NYSE Texas: DJT) — the parent company of Truth Social — has filed a registration statement with the U.S. Securities and Exchange Commission (SEC) to launch a new exchange-traded fund (ETF) designed to give retail and institutional investors exposure to five major cryptocurrencies.
The proposed Truth Social Crypto Blue Chip ETF, which will trade under the ticker B.T., will hold Bitcoin, Ether, Solana (SOL), Cronos (CRO), and Ripple (XRP) directly, marking the company’s boldest foray yet into the digital asset space.
According to the S-1 filing, the ETF will allocate 70% of its assets to Bitcoin, followed by 15% to Ether, 8% to SOL, 5% to CRO, and 2% to XRP, making it a rare multi-asset crypto fund in a U.S. market where the majority of approved ETFs are Bitcoin-only. The proposed fund aims to track the price performance of the underlying crypto assets and provide regulated, exchange-traded access to top-tier digital currencies.
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Crypto.com will serve as the ETF’s exclusive digital asset custodian, prime execution agent, staking provider, and liquidity facilitator, suggesting an infrastructure geared toward institutional-grade asset handling.
The ETF’s launch will be contingent upon both the SEC’s approval of the Form S-1 registration and a separate 19b-4 filing with the Commission. If approved, the ETF shares will be listed on NYSE Arca, and Yorkville America Digital will act as the sponsor.
A Strategic Crypto Bet in Line With Trump’s Broader Vision
The move by Trump Media reflects Donald Trump’s increasingly bullish stance on cryptocurrency, an evolution from his once-critical view of digital assets. In recent months, Trump has openly embraced Bitcoin after vowing to support crypto-friendly policies if re-elected, making digital assets a key talking point in his economic and political messaging.
Launching a crypto ETF under his media empire’s brand aligns with this positioning. The ETF is not only a financial product — it also serves as a symbolic statement about Trump’s commitment to countering what he frequently calls the “weaponization of Big Tech and Big Government.”
The company said the ETF and its broader FinTech arm, Truth.Fi, are being developed to challenge legacy financial institutions and offer “America First investment vehicles.” This includes plans to hold Bitcoin on the company’s balance sheet — a move reminiscent of MicroStrategy and other pro-Bitcoin corporate strategies.
Analysts See a Market Catalyst in Trump’s Crypto Embrace
Market analysts say the entry of a Trump-backed ETF into the crypto investment landscape could boost investor sentiment and retail participation, especially among conservative-leaning or politically engaged segments of the U.S. electorate. The ETF’s design — holding multiple coins beyond just Bitcoin — also sets it apart from existing single-asset funds currently dominating U.S. exchanges.
Some also believe that Trump’s full-throated endorsement of crypto could pressure the SEC to accelerate approvals for pending spot ETFs for coins like Solana and XRP, which remain in limbo despite growing demand.
A Decentralized Finance Push Wrapped in Politics
The ETF is just one part of a wider financial services expansion by Trump Media. The company’s Truth+ streaming platform and Truth Social app are already positioned as alternatives to mainstream platforms, marketed as havens for free speech. Now, with the addition of Truth.Fi and the planned ETF, Trump Media is expanding its portfolio into DeFi territory — aiming to establish a new digital ecosystem for politically aligned investors.
While critics view the move as a politicization of financial products, supporters argue that it is a timely entry into a sector where decentralization and censorship resistance are core values.
However, the ETF’s fate depends on SEC approval. While the agency has recently softened its stance toward crypto ETFs — allowing the first wave of spot Bitcoin funds earlier this year — it remains cautious, particularly with funds holding altcoins like XRP and Solana. However, insiders suggest that a framework for multi-asset listings may be on the horizon, especially as pressure builds from Wall Street and political circles.
If approved, the Truth Social Crypto Blue Chip ETF would enter a rapidly growing market already dominated by financial heavyweights like BlackRock, Fidelity, and Grayscale, who are also pursuing similar listings. Trump Media, however, is betting on brand power, political momentum, and multi-asset diversity to carve out its niche.
The company’s registration statement includes the usual cautionary notes about forward-looking risks, underscoring that the offering will proceed only once the SEC deems the filing effective. Until then, the company says, no shares will be offered or sold.
But beyond regulatory hurdles, the significance of the filing lies in what it represents: Donald Trump’s transformation into the most crypto-forward political figure in U.S. history — and the possibility that his support could become a defining force in the next chapter of America’s digital asset policy and market structure.