According to a Bloomberg report published on October 7, 2025, Fight Fight Fight LLC—the startup behind the official Donald Trump memecoin (TRUMP)—is actively pursuing at least $200 million in funding to launch a new digital asset treasury (DAT) company.
The entity would focus on accumulating and holding large quantities of the TRUMP token, aiming to stabilize its price amid recent declines. Sources familiar with the matter indicate ambitions could scale up to $1 billion, though the deal is still in early stages and hasn’t been formally announced.
Fight Fight Fight LLC is led by Bill Zanker, a longtime Trump associate and promoter known for ventures like the Learning Annex. The company issued the TRUMP memecoin just days before Trump’s second presidential inauguration in January 2025.
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The memecoin launched with significant hype, peaking at around $44 shortly after debut. However, it has since slumped to approximately $7.57 as of October 8, 2025, per CoinGecko data. Its current market cap stands at about $1.5 billion, with a fully diluted valuation of $7.6 billion.
The proposed DAT would act as a steady buyer of TRUMP tokens, creating a price floor and boosting investor confidence. This mirrors broader trends in crypto, where over 80 similar treasury companies have launched in 2025 for various assets like Ethereum and XRP, though many have seen post-launch price drops.
This initiative expands the Trump family’s growing footprint in digital assets, which already includes: Bitcoin mining operations. A USD1-pegged stablecoin called Trumpbucks via World Liberty Financial (WLFI). WLFI’s own $1.5 billion treasury raised in August 2025 with Nasdaq-listed fintech Alt5 Sigma. Crypto-focused ETFs, including a proposed TRUMP ETF filing by Canary Capital. An NFT collection and a DeFi app.
The move comes as Trump has positioned himself as a pro-crypto advocate, promising a “golden age for crypto” during his campaign. Past efforts to sustain TRUMP’s visibility include a May 2025 dinner hosted by Trump for top token holders.
Reactions have been mixed, supporters hail it as a bullish signal for the token, while critics raise concerns about potential conflicts of interest and self-enrichment, especially given Trump’s role as president. This development highlights ongoing debates around memecoins’ speculative nature, where retail investors often face disadvantages compared to issuers and large traders.
Bloomberg notes that despite crypto’s “democratizing” rhetoric, small buyers in projects like TRUMP have historically underperformed. The token’s price and market dynamics could shift rapidly based on announcements.
Trumpbucks, more formally known as USD1, is a U.S. dollar-pegged stablecoin launched by World Liberty Financial (WLFI), a decentralized finance (DeFi) platform co-founded by Donald Trump Jr. and Eric Trump.
Introduced in March 2025 as part of the Trump family’s expanding crypto ecosystem, USD1 aims to bridge traditional finance (TradFi) and DeFi by offering a stable, dollar-backed digital asset for cross-border transactions, lending, and trading.
It positions itself as a compliant, institution-friendly alternative to dominant stablecoins like Tether (USDT) and Circle’s USDC, emphasizing transparency and U.S. government asset backing.The stablecoin’s development aligns with President Trump’s pro-crypto policies, including the GENIUS Act, which established federal regulations for stablecoins.
WLFI describes USD1 as “the US Dollar stablecoin upgraded for a new era of finance, stable, secure, and transparent by design.” USD1 maintains a 1:1 peg to the U.S. dollar, fully backed by a conservative mix of short-term U.S. Treasuries, cash deposits, and other cash equivalents.
Reserves are held in externally audited custodial accounts managed by an independent U.S.-based custodian. This structure ensures stability and allows issuers to earn yields from low-risk investments, similar to Tether’s model, which generated over $13 billion in profits in 2024.
Initially issued on Ethereum and BNB Chain, with expansions to Aptos launched October 6, 2025 for enhanced DeFi liquidity and cross-chain compatibility. It’s designed to be chain-neutral, enabling seamless trading on decentralized exchanges (DEXs).
Primarily for trading, collateral in DeFi lending protocols (e.g., WLFI’s own platform), and real-world asset (RWA) tokenization. WLFI plans to pair USD1 with tokenized commodities like oil, gas, cotton, and lumber, as well as real estate.
Upcoming features include a crypto-linked debit card for everyday spending, bridging crypto with fiat. WLFI token ($WLFI) holders can vote on USD1’s policies, such as reserve management and ecosystem development. An LLC tied to the Trump family owns about 38-40% of WLFI, potentially entitling them to up to 75% of net revenues.
USD1 has seen rapid growth since launch, reflecting the broader stablecoin market’s 46% expansion in 2025 total market cap: ~$237 billion. In May 2025, Abu Dhabi-backed MGX used $2 billion in USD1 to settle a Binance investment, citing its U.S. asset backing and compliance.
This was USD1’s largest transaction, despite being newly launched. WLFI proposed airdropping USD1 to $WLFI holders on BNB Chain to boost liquidity. WLFI’s $1.5 billion treasury via Nasdaq-listed ALT5 Sigma holds ~7.5% of $WLFI supply, with Eric Trump joining ALT5’s board.
The Trump family has reportedly earned ~$500 million from WLFI since inception, with $WLFI’s debut trading adding $5 billion to their paper wealth despite initial price dips. Co-founders include Zach Witkoff CEO, son of Trump’s Middle East envoy, who highlighted USD1’s appeal to “sovereign investors and major institutions” for secure DeFi integration.
Despite this, USD1’s growth underscores stablecoins’ role in reinforcing U.S. dollar dominance, as noted by Donald Trump Jr.