Twitter Daily Usage Accelerates After Musk Takeover

Twitter Daily Usage Accelerates After Musk Takeover

Following the takeover of Twitter by Elon Musk, the microblogging platform has recorded more downloads with a daily usage growth.

In one of the company’s documents, it revealed that Twitter’s monetization daily usage growth increased to more than 20 percent after Musk’s takeover.

In the first week of Musk’s acquisition of the company, daily active usage growth hit an all-time high, crossing over 250 million members.

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Twitter’s largest market, the U.S, is growing even more quickly,” according to the document. It has earned more ad revenue from the United States alone than all other markets combined in its fourth quarter,

The micro-blogging platform has so far added more than 15 million monetization daily members, “crossing the quarter billion mark”. It last reported 237.8 million mDAUs and a 16.6 percent annual growth for its second quarter.

Reacting to the increase in the number of members on the platform, Musk Tweeted “Twitter usage is at an all-time high lol. “I just hope the servers don’t melt!”.

Recall that in September, Musk had asked a question if the platform was dying as most top accounts post very little content. He tweeted, “Most of these top accounts tweet rarely and post very little. Is Twitter dying”.

However, the recent increase in the number of usage and downloads of the micro-blogging platform is coming amid the chaos where several companies had to halt their ads, citing that Musk’s content moderation policy might pose a challenge to their businesses.

Reacting to this, the Tesla billionaire blamed pressure activists group for spurring the pullback of advertisers on the platform.

However, Musk reassured advertisers that the platform will not become a “free-for-all hellscape,” saying that Twitter “aspires to be the most respected advertising platform in the world that strengthens their brand and grows their enterprise.” 

Despite Musk’s assurance to advertisers, several U.S companies such as Audi of America, United Airlines, Mondelez India, Pfizer, and General Mills have disclosed that they were temporarily halting their ads on the platform.

According to reports, globally, Ads Sales contribute over three-fourths of Twitter’s revenue.

In the week following Elon Musk’s Oct. 29 Twitter takeover, the social network’s monetizable daily usage growth hit “all-time highs.” An internal document seen by The Verge reveals Twitter added more than 15 million mDaus, or an uptick of over 20%. The numbers suggest members are not quitting the social network in droves like many threatened to once Musk took over. Meanwhile, Twitter is asking “dozens” of workers to come back, Bloomberg reports, citing anonymous sources, following last Friday’s layoffs. These sources claim some of those people were made redundant by mistake. (LinkedIn News)

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