By Iselowo Kolawole Kehinde
Digital describes electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive. Digital technology is primarily used with new physical communications media, such as satellite and fiber optic transmission
People have to understand that digital marketing has graduated from the school of myopic mediocre thinking that it is by using new media strategies to generate leads and brand awareness.
To me, digital media is all about process automation, ease of access, convenient and speed how? Let me explain.
Take for example the bike hailing platform Gokada, or trucking platform Kobo360, or UBA, wanting to leverage on digital technology for marketing, 3 things will happen.
1.) Easy Integratable Application Programming Interface (API): have a part of your software application that can be easily integrated into viable platforms to be used as a driving tool for sustainable growth. Imagine Gokada or Kobo360 having an Integratable media on Ndubuisi Ekekwe tekedia or lindaikeji where they can also provide 3rd party logistics services and they take their own cut or share from every single successful ride booking or hailing.
2.) Mobile Application Version: according to a survey over 80% of users prefer mobile applications to the web version; in digitizing, one key feature is to have the Mobile Application Version of each of your product or company’s’ services readily available for each access and convenience.
3.) Software as a Service (SaaS): Users should be able to subscribe monthly, weekly or daily plans to make use or have access to your services and products at very subsidized rates and plans. Imagine Kobo360 or Gokada having a SaaS platform where you can book pay monthly rental fee or yearly.
With that said, we need to move to the general perceived definition of digital media marketing, which now involves using offline and online strategies like SEO, SEM, SMM, email marketing, tele-marketing, AdWords while leveraging on search console and Google analytics to create a comprehensive story plans.
Primary Digital Trends : Mobile Application, SaaS, API
Secondary: SEM, SEO, SMM, OFFLINE AND ONLINE MARKETING.