Website Development in 2022: Basic Things to Consider

Website Development in 2022: Basic Things to Consider

You don’t have to write code to create a website! You just need to have the desire, a computer with an Internet connection and take the first step.

Why You Need a Website

A company without a website loses potential customers and profits. It won’t be able to find new customers and sell to people from all over the world.

Agree, for answers we all run to the Internet. Order a pizza? Buy a course? Gamble at the PlayAmo casino? Sign up for French school? Two clicks, and we’re at the right site. We unconsciously evaluate the quality of the site and decide: buy the product or close the page.

If the site is convenient, beautiful, and has answers to our questions, we trust the company and click on the “order” button.

Which Website Builder to Choose

You can create a site in two ways: write the code yourself or build the site on a website builder. The main difference is the functions and features.

Programs that will need to create a site using code:

  • Code Editor. It is in it that the work on the site takes place. Try and choose any of the 6 best code editors: Sublime, Notepadd++, NetBeans, Visual Studio Code, Brackets.
  • Browsers: Chrome, Safari, Mozilla Firefox. You can use them to check how the site is displayed and loaded on different browsers.
  • Graphic editor to create the layout of the site: Photoshop or Figma.
  • Constructors are programs that generate code themselves.

You just insert photos, text and buttons. With their help, it’s easier to create a site by yourself, but you will only have access to basic functions.

The last difference between constructors and programs for writing code is the types of sites you can create. It’s easy to put together a landing page on constructors, but you can’t make multi-page sites.

Top 3 Website Builder Tools


Tilda is a website builder that will help you create a website. The main plus is the ease of use. Even if you open the designer for the first time, you will be able to immediately assemble your design for a landing page. It already has both templates and ready-made blocks, and the ability to start the site from scratch.


Wix is a platform for creating and publishing websites. Bright templates, interactive elements, animations, survey and countdown forms – all this is on Wix. However, it’s not as easy to learn as Tilda. You’ll need a little more patience and time.


LPgenerator is the most powerful designer for creating landing pages. It has additional features, such as promotion tools, connecting scripts, and integration with other applications. All this will help to make the site even better.

However, for beginners, it’s better to start with a simpler builder – there is a risk of getting lost in the multitude of functions. But if you are already “advanced” in website creation, LPgenerator will be a great option.

It’s easier and faster to create a site on constructors than to write code. This method is perfect for beginners! But if you’ve decided to get serious about websites, don’t be afraid to learn new things. Writing code is a skill you can easily master if you want to.

How to Create a Website by Yourself

1. Draw a Portrait of the Potential Client

A web developer should step into the shoes of a customer and learn to think like one.

Imagine that you are the customer. What are you like? What age are you? How much can you pay? The brighter you present the customer, the better your chances of hitting the bull’s-eye! Ask yourself questions on behalf of the customer to put the most important things on the site:

  • What is the customer afraid of?
  • What questions might come up about the product or service?
  • How do you build trust?
  • What terms will the potential customer understand?

2. Analyze Your Competitors

Competitor analysis will help you understand the structure of your branding, take into account all the strengths and weaknesses of other sites and create the best site in the subject matter.

Open Google and look at the top 5 sites from each search engine that fit your theme. Then analyze your competitors’ sites based on 5 criteria:

  • What blocks do competitors use?
  • In what order are the blocks placed and what does it accomplish?
  • How does the call to action sound?
  • Is the site user-friendly? What makes it convenient and what makes it difficult?
  • What cool tricks do your competitors use?

3. Write Briefly, but Strongly

If you open your site and it’s an endless canvas of text, you’ll close it immediately. The client will not strain to read the text. First, he has little time. Secondly, he can just go to another site in 2 seconds – a competitor.

4. Focus Attention in One Point

The goal of a landing page is to convince the customer to take action. Remember? The key word: action.

To do this, follow 3 main rules:

  • To keep the customer focused on the site, don’t link to other products.
  • Remind the customer of the action. Insert call-to-action buttons not only on the first screen, but also between site blocks.
  • Don’t place buttons with different calls to action so the customer doesn’t get confused.

5. The First Screen Is the Face of the Site

After seeing the first screen, the customer decides whether or not to stay on the site, so you need to work especially hard over the first screen.

“Where am I? What should I do?” – are the customer’s first questions when they open the site. They should be answered by the first screen. The store name, address, specific offer and call to action should all be placed on the first screen.

6. Fill the Site With Tasteful Content

The site should be one piece. Buttons, photos, fonts, colors, shapes – all should blend and complement each other. The elements of the site, like notes, which together become a beautiful melody, only if they are in the right place. People like the eyes, so pick up the quality pictures in the same style.

Watch good sites, analyze the colors and elements, remember the chips. Believe me, taste in websites is a matter of observation. Sign up for Behance or Pinterest and get inspired!

Free stock photos on various subjects can help make your site look stylish – use Depositphotos. This way you won’t violate anyone’s copyright and you’ll get great shots to fill your site.

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