Webull has resumed cryptocurrency trading for U.S. customers as of August 25, 2025, after suspending the service in 2023 due to regulatory uncertainties during its IPO preparations.
The relaunch integrates crypto trading directly into the main Webull app, eliminating the need for a separate Webull Pay app. Users can now trade over 50 digital assets, including Bitcoin (BTC), Ethereum (ETH), and Solana (SOL), with 24/7 real-time trading capabilities.
This move responds to customer demand and aligns with a more favorable regulatory climate in the U.S. Webull also plans to expand crypto trading to additional markets globally, following a successful rollout in Brazil in June 2025. By reintegrating crypto trading into its main app, Webull enhances user convenience, potentially attracting both new and returning customers.
The ability to trade over 50 digital assets, including major cryptocurrencies like Bitcoin and Ethereum, 24/7, positions Webull as a one-stop platform for diverse asset classes, which could boost user retention and trading volumes. The relaunch reflects Webull’s confidence in a stabilizing U.S. regulatory environment for cryptocurrencies, particularly following its IPO and the SEC’s approval of spot Bitcoin and Ethereum ETFs.
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Webull’s reentry into crypto trading intensifies competition with platforms like Coinbase, Binance.US, and Robinhood, which have maintained active crypto offerings. By offering a broad range of assets and seamless integration, Webull aims to capture market share from these competitors.
The successful rollout in Brazil and plans for further global expansion suggest Webull is leveraging its U.S. relaunch to build a scalable model for crypto trading worldwide. This could enhance its brand as a global fintech player, appealing to international investors and diversifying revenue streams.
The relaunch aligns with growing mainstream adoption of cryptocurrencies, potentially driving higher trading volumes and liquidity in the U.S. market. However, it also exposes Webull to crypto market volatility, which could impact its financial stability if not managed effectively.
How Webull Positions Itself
By embedding crypto trading within its main app, Webull differentiates itself from competitors requiring separate apps or wallets. This seamless integration appeals to retail investors who value convenience and a unified trading experience across stocks, options, and cryptocurrencies.
Webull emphasizes low-cost trading, a hallmark of its brokerage model. While specific crypto trading fees weren’t detailed, its existing commission-free structure for stocks and options suggests it will compete aggressively on pricing, challenging platforms like Coinbase, which often face criticism for high fees.
Offering over 50 digital assets, Webull positions itself as a comprehensive crypto trading platform, catering to both mainstream and altcoin investors. This diversity helps it appeal to a wide audience, from beginners trading Bitcoin to experienced traders exploring tokens like Solana.
Webull’s cautious approach—pausing crypto trading during its IPO to navigate regulatory hurdles—demonstrates a commitment to compliance. By relaunching post-IPO and amidst clearer regulations, Webull positions itself as a trustworthy platform for risk-averse investors.
The Brazil rollout and plans for further expansion position Webull as a forward-thinking fintech aiming to capitalize on global crypto demand. This strategy aligns with its broader mission to democratize investing across borders, enhancing its appeal to international users.
Webull’s reentry into U.S. crypto trading positions it as a competitive, user-focused brokerage aiming to capture a growing segment of retail investors. By leveraging a favorable regulatory shift, integrating crypto into its core app, and planning global expansion, Webull strengthens its market position while challenging established players.
However, it must navigate crypto market volatility and intense competition to sustain growth. For users, this relaunch offers more trading options and convenience, potentially reshaping the retail crypto trading landscape.