To win in the 21st century digital business, you must invest to control and influence demand. What are your plans to do just that? Facebook can open any digital business it wants in the world because it has demand ( billions of citizens within its Facebook planet).
If you do not understand that fundamental construct, you will struggle on your scaling playbook. No idea is really new and the web has removed information asymmetry to a large extent, making it possible for users to discover products and services. So, the playbook changes from who supplies the product to who can I discover easily.
As Facebook moves into the Nigerian ecommerce, with the demand it has, expect new vistas of growth for the social media empire.
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Again, what is your strategy to control and influence demand in your digital venture? I have a video.
In the digital age, what matters is not who controls supply, but who controls demand. Supply is largely infinite as there are many ways to get to the web, and because it is infinite, users congregate to platforms to help them navigate and make sense of the web.
In 1980, before the digital age as we have it today, the most powerful people in media were newspaper publishers. They were the people you needed to reach to get your message to the world. They decided what everyone read on the dailies and they were powerful. They controlled supply and by controlling supply, they shaped everything including advertising.
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