The initial consultation phone call is the foundation of most precious metals purchases, particularly for first-time buyers who may feel uncertain about market conditions, product options, and pricing structures. Lear Capital has developed an approach to these conversations over nearly three decades that emphasizes education and one-on-one relationship-building.
Understanding what occurs during this first interaction can help potential customers prepare for the conversation and evaluate whether the company’s approach aligns with their preferences and purchasing timeline. The call typically covers market analysis, product education, account setup procedures, and pricing discussions.
Initial Assessment and Market Discussion
First calls with Lear Capital generally begin with representatives gathering information about customer objectives, timeline considerations, and existing portfolio composition. Representatives may ask about previous precious metals experience, retirement planning needs, and risk tolerance levels to tailor their recommendations.
Discussion of market conditions forms a significant portion of initial conversations. Representatives provide current gold and silver price information, recent market trends, and economic factors influencing precious metals values. This educational component addresses common customer questions about timing, market volatility, and long-term price projections.
Kevin DeMeritt, Lear Capital’s founder, has emphasized the importance of starting with customer education. “The best practice that we have found is to start as simple as possible,” he says.
Representatives typically explain the relationship between precious metals and broader economic conditions, including inflation concerns, currency fluctuations, and geopolitical factors. This context helps customers understand how precious metals might function within diversified portfolios.
The company’s educational approach has been recognized across a variety of review platforms. Consumer reviews from TrustPilot, where Lear has a 4.9 star rating with over 2,700 reviews, consistently mention representatives who take time to explain market dynamics rather than rushing toward immediate purchase decisions.
Product Education and Selection Process
Product discussion is also a substantial portion of first calls, as many customers lack familiarity with different precious metals options. Representatives explain distinctions between bullion coins, numismatic pieces, and semi-numismatic products, including premium structures and liquidity considerations.
For retirement-focused customers, IRA-eligible products receive particular attention. Representatives explain which gold and silver products qualify for precious metals IRAs, storage requirements, and tax implications. Lear Capital facilitates precious metals IRA setups through IRS-approved custodians
Product education includes discussions of pricing transparency. Representatives explain how spreads work, what factors influence premiums above spot prices, and how market conditions affect pricing. According to company materials, spreads typically average around 33% for numismatic, semi-numismatic, and IRA transactions.
Account Setup and Documentation Process
Following product selection discussions, representatives walk customers through account establishment procedures. This process varies depending on whether customers choose direct purchases or precious metals IRA setups, with IRA accounts requiring additional documentation and custodian coordination.
For direct purchases, representatives can explain the company’s three-step Price Advantage Guarantee system. This includes written transaction agreements detailing purchase terms, phone confirmation of order details, and written confirmation of final arrangements. The documentation process aims to ensure customers understand exactly what they’re purchasing and the associated costs.
IRA account setup involves coordination with third-party custodians and additional paperwork requirements. Representatives can explain rollover procedures for existing retirement accounts, required documentation, and timeline expectations. Annual fees of $225 to $275 cover storage, insurance, and account management services.
The company’s 24-hour risk-free purchase guarantee allows customers to cancel orders within 24 hours without penalty. Representatives can explain this policy during account setup discussions, addressing concerns about buyer’s remorse or changing market conditions.
Customer identity verification and payment processing information are also collected during this portion of the call. Customers can inquire about accepted payment methods, bank wire procedures, delivery timelines, and security protocols for personal and financial information.
Follow-up Communication and Ongoing Relationship
First calls will often conclude with discussions about ongoing communication expectations and relationship management. Representatives explain how they monitor customer accounts, provide market updates, and handle future purchase or liquidation requests.
The assigned representative model means customers work with the same person for future transactions and account questions.
Market update communications typically include periodic calls and written materials about precious metals trends, economic developments, and portfolio considerations. The frequency and format of these communications can be adjusted based on customer preferences.
Representatives explain the company’s buyback program during initial calls, detailing how customers can liquidate holdings if needed. The no-fee buyback structure allows customers to sell at market prices without additional charges, though actual buyback experiences depend on market conditions and specific products owned.
Customer service availability extends beyond the assigned representative relationship. The company maintains customer service departments for account questions, delivery issues, and general inquiries.
Understanding these first call components should help potential customers prepare for their initial Lear Capital conversation and evaluate whether the company’s educational approach matches their preferences for precious metals guidance.

