As markets mature removing the information asymmetry in the demand-supply relationship, DEMAND will shape the future of digital markets and more. To win the future, build business models which work to create leverages and deepen competitive advantages around DEMAND control, not supply.
There is a reason why the more the world gets connected, the more Apple, Facebook, Microsoft, Amazon, Tencent, Alibaba, etc, become more dominant. It is not just that these firms are better operators. What is happening is that their business models are asymptotically attaining stability for the model of the era.
When things are not working in that firm, check if your business model has expired. Many have indeed expired! Blame mobile internet but it is your call.
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