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When You Copy Legally, It’s Part of a Great Strategy

When You Copy Legally, It’s Part of a Great Strategy

Comment Summary: Mark Zuckerberg is always copying other ideas, and following others.. Case in point: launching Threads after Twitter (X).

My Response: That is actually a great strategy if you can do that and have a valuation of $1.6 TRILLION. Apple has NEVER pioneered any major consumer category but it is good at copying and out-competing others. Before the iPod we had Sony Walkman; iPhone, we had Blackberry;  Apple Watch, we had Pebble; etc.

Simply, there is innovation in following and reacting provided you do that profitably. Apple’s strength is not in coming up with new categories but being great at copying and compounding First SCALER advantages (note, I did not write first MOVER advantages) via ergonomics, engineering and peerless execution.

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Indeed, there is no special reward for being FIRST if you cannot serve customers well. In the Harvard Business Review, I wrote: when you cannot innovate, copy https://lnkd.in/eFEVv7U . Please do not be ashamed if your company does not “innovate” but is great at copying others and winning. Doing that is part of business if you copy legally.

Continue here – https://lnkd.in/dZuM7K7s)


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