Why Messaging Will Win Africa: The New Platform of Competition For Fintech, Communication, Etc

Why Messaging Will Win Africa: The New Platform of Competition For Fintech, Communication, Etc

In this piece, I explain why messaging will win Africa. I predict that any business with messaging flavor will do better in the continent than those building solutions only for apps or websites. The success of messaging will cut across industries, from Fintech to education, in coming years in Africa. The success of WeChat has proven that commerce works better under intimate communication node which messaging supports.

 

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