Just hours after Elon Musk’s artificial intelligence company, xAI, unveiled its latest AI model, Grok 3, the social media platform X (formerly Twitter) has significantly increased the price of its Premium+ subscription plan, which grants users access to the latest AI model.
The monthly price of Premium+ in the U.S. has now jumped to $50, while the yearly subscription fee has surged to $350.
This marks the second major price increase in just a few months. In December 2024, X raised the Premium+ price from $16 to $22 per month, and now, in what appears to be a move to capitalize on the AI hype surrounding Grok 3, the cost has more than doubled again.
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However, the pricing appears to be inconsistent across different parts of X’s platform. While the official support page states that Premium+ costs $50 per month, users attempting to subscribe have reported seeing different prices at different stages of the checkout process. Some have encountered a $48.40 per month charge, while others have seen a $40 per month charge, creating confusion about the exact cost.
SuperGrok Plan Introduced for Additional Features
Adding to the complexity, xAI has introduced a separate “SuperGrok” subscription plan within the Grok app, which will house some of Grok 3’s advanced features. While Premium+ subscribers will still get access to certain Grok 3 functionalities, such as “deep search” and “reasoning,” other features will be exclusive to SuperGrok users. The pricing for SuperGrok has not yet been disclosed, but it suggests that xAI is attempting to create a tiered pricing structure for different levels of AI access.
The timing of the price hike suggests that X and xAI are doubling down on AI as a revenue driver, banking on the growing interest in generative AI tools. Musk has aggressively expanded xAI since its founding in 2023, positioning Grok AI models as direct competitors to OpenAI’s ChatGPT and Google’s Gemini. The latest Grok 3 model has been touted as a major leap forward, with significant improvements in math, coding, and reasoning abilities.
Musk had previously teased Grok 3 at the World Governments Summit in Dubai, describing it as “scary smart” and highlighting its powerful reasoning abilities. He went as far as suggesting that Grok 3 might be the last AI model to surpass its own capabilities, hinting at the rapid advancements in AI self-improvement.
“This might be the last time that an AI is better than Grok,” Musk said.
He further revealed that the model was trained on a large amount of synthetic data, allowing it to reflect upon its mistakes and achieve greater logical consistency—an ability that has been a major challenge for AI systems.
Early testing results from Chatbot Arena, a crowdsourced AI ranking platform, reportedly placed an early version of Grok 3 ahead of competing AI models, though xAI has not provided independent verification of these claims.
While Musk is betting that users will be willing to pay a premium for access to advanced AI capabilities, the pricing inconsistencies and steep cost increases could deter some potential subscribers. For a platform already struggling with user retention and ad revenue losses, Musk’s AI-powered push could either revitalize X’s business model or alienate users unwilling to pay the higher fees.