On their website, there are faces of pretty and happy women – all African queens. One thing is common among them. They love their hairs. They truly do. And one company is making sure it stays that way. Soulmate Industries Ltd is the iconic Lagos company that has brought many women to appreciate the joy and the glory God has given them. And they are making them take the hairs as their soulmates.
The company has a very simply mission as stated on their site:
Our vision is to be dedicated to researching and developing high quality and effective products that contribute to restoring and maintaining the hair’s health and beauty. With much understanding of the importance of healthy hair, Soulmate range of hair products are uniquely formulated to promote, restore and maintain your hair for a more beautiful you.
The Founder of this company is Ndukwe Osogho-Ajala with mantra that “there is no limit to enhancing quality, skill and packaging”. This belief, which is practiced through a continuous research as the basis for insured standard, has emerged as the culture of Soulmate Industries Ltd. Very interesting – practicing Japanese Kaizen live in Lagos.
Innovation lives in Soulmate and that is demonstrated in the products which are winning new women over. They continue to innovate by bringing researchers and professionals as they push to give women a hair experience with the touch of Africa. This is certainly what Africa needs as we push to move from Africa 1.0 to Africa 2.0 where innovation will be our only strategy. By focusing on quality, Soulmate sees that it meets present needs, expectations and works in the domain of meeting those women’s perceptions by creating great products.
The company at present operates six main product lines – Hair Conditioner Plus®, Herbal Hair Grow®, Hair Grow Bergamot®, Sulfur Anti dandruff®, Soulmate Relaxer® and Endys Family Hair Cream®. The Hair Conditioner comes in ten sizes; the Herbal in seven sizes, Bergamot in seven sizes, Sulfur Anti dandruff in 5 sizes and Endys Family Hair Cream in 4 sizes.
And the entire Soulmate range of Haircare products is fully approved by National Food and Drug Administration and Control (NAFDAC), the Federal Government’s agency responsible for food and drugs administration and control in Nigeria and Standard Organization of Nigeria (SON). The product’s trade mark is equally registered. The company is also a full member of the Manufacturers Association of Nigeria (MAN) as well as Cosmetics Manufacture and Ethics Association of Nigeria (COSMEAN)
Soulmate Industries Ltd has also signed the vibrant, talented artist, Mo’Cheddah as their Brand Ambassador. Awesome!
From A Recent Newsletter
Soulmate Neutralizing Shampoo is a hair detangling, concentrated shampoo formula which ensures complete Hair Neutralization. Its unique colour indicator lathers in pink colour if hair is not completely neutralized. Excellent for both natural and chemically treated hair. The product contains natural botanical extract (tetranyl and humectan) to moisturize hair
Produces rich lather to effectively cleanse and eliminate all residual
Colour indicator turns lather from pink to white when normalization or
neutralization is complete.
Ensures that newly relaxed hair returns to the normal PH range
Reduces Hair Porosity
Eliminates static electricity.
Decreases inter-fiber friction
Economical to use.
Repairs damages along the hair shaft.
Helps to re-align and close cuticles.
Leaves hair tangle-free and manageable.
Visit any retail shop near you. Your look changes when you find your Soulmate.
For more about Soulmate