Why You Need Consistency!

Why You Need Consistency!

Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time.”Bruce Springsteen

Consistency is a special commitment we make to accomplish a goal. It refers to the progressive steps taken to meet specific targets. Every great person or institution that is renowned became influential as a result of the steady steps taken on a daily, weekly or monthly basis.

Consistency does not deliver instantaneous results; instead, it requires discipline, dedication and determination.

Sometimes, nobody may want to pay attention to what you are doing, but as long as you are doing something the right way, without giving up, you will succeed. There are times when you might feel discouraged. You may want to compromise your standards or even give up on your dreams. However, consistency tells you to be patient, and to persevere. There are people that will cherish your work, and your services. These people are your loyalists , and if you are consistent, they will be your public relations officers, as they will throw in some good words for you in your absence. You may be framed by your competitors, or malicious rivals. However, if you are consistent, your good works will stand the test of time, and will speak for you.

Some time ago, I began a small business. The first day I went to distribute my goods, I heard all manner of discouraging words from my potential customers. To them, a graduate should not engage in such ventures. Although I understood why they found it difficult to believe, I also knew that I wouldn’t engage on such a scale for a long time. I ensured that my customers knew me, through quality goods and an awesome customer experience. I kept on going until almost everyone had become my customer. I made sure my customers’ needs were always met, as I always delivered as promised. There were times I went the extra mile to ensure that I delivered. And of course, it paid. Not only did I see an increase in my earnings, I also had a larger chunk of the market share in my niche. It was during that time that someone recommended me for a job in Abuja – Nigeria’s Capital. How did this happen? I was consistent.

Consistency teaches you to do the little things you can with confidence and joy, knowing that there will be a harvest time.

The mistake most people make is that they expect to reap the same day they sow. In most cases, this doesn’t happen thereby making them lose patience, and to retract” ~ Godswill Ekwughaonu


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