Launches Deals Site – Wish They Build A Competing Service To Western Union

This is adapted from press release. We truly wish they forget this commerce deals and find a way to compete with Western Union. Western Union is arrogant and someone must get them to order by having a product that works better., a fast growing website focusing on all things African, has just announced Africa.comDEALS, its own social coupon website that’s aimed at the African diaspora and those who are interested in learning more about African culture, travel and products.


Over the last couple of years, a lot of the tech buzz has been about the successes of online coupon and social buying sites like Living Social, Groupon and Foursquare.  (It doesn’t hurt that Groupon boasts of a $20 billion target valuation for its IPO.)

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If you put a map of the world over the hundreds of markets these companies are servicing, though, you’ll see that relatively little attention has been focused on the fast growing economies in Africa – 18 of which had GDP growth rates of 5 percent or more last year.  Those countries include Nigeria, Ghana, Ethiopia, Botswana, Zambia and Angola, among others.  Likewise, little attention has been focused on the African diaspora – until now.


Africa.comDEALS will provide significant discounts on a variety of products and services of importance to the million or more users who visit each month.  Categories include discounted air fares to Nigeria, Ghana, South Africa and other African destinations; hotels, car rentals, traveler health insurance, international calling cards, cellphones and cellphone services, money transfers, theater/music/sports events, museum memberships, subscriptions, fashion, restaurants, wine, food (coffee, chocolate, etc.), even hair styling.


Africa.comDEALS is good for vendors too, many of whom have been grumbling about their experiences with other social buying sites.  The new offering opens up access to a growing and increasingly wealthy market niche, the African diaspora.  The African Development Bank and the World Bank report that the African diaspora currently includes 30 million people – who sent some $40 billion home to Africa in 2010, making these remittances the continent’s second largest source of foreign inflows.



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