For years, the automakers told the world that making an all-electric vehicle was hopeless and impossible. We accepted it. Then Toyota crawled with a hybrid (electric + petrol). That was a quintessential moment that electrons, not just hydrocarbons, would move cars. But a new era began with the best in his generation – Elon Musk – when he took over, and redesigned the automobile industry. Today, Tesla is worth more than GM and Ford combined. Samuel Nwite goes deeper in this piece on how it all began, and why the future belongs to electrons, and not hydrocarbons, when it comes to moving people from one spot to another. Tesla is eclipsing competitors by moving beyond customer needs and expectations to customer perceptions. In the mini MBA which begins Feb 10 (register here), participants will read a flash case on Tesla.
1. Advance your career with Tekedia Mini-MBA (Sept 13 – Dec 6, 2021): 140 global faculty, online, self-paced, $140 (or N50,000 naira). Click and register here.
2. Click to join Tekedia Capital Syndicate and own a piece of Africa’s finest startups with a minimum of $10,000 investment.3. Register and join me every Saturday at Business Growth Playbooks w/ Ndubuisi Ekekwe (Sept 4 – Oct 23, 2021), Zoom, 4.30pm WAT; costs N20,000 or $60.