Advanced Micro Devices (AMD), arch-ravl of Intel, and a computing performance benchmarking consortium have broken their relationships over fairness. It is always this suspicion of Intel and AMD which will never cease until both are made non-factors by new technologies or major new entrants which will not happen in our lifetimes.
AMD has withdrawn from the consortium named Business Applications Performance Corp. (BAPCo) and will not be endorsing the SYSmark 2012 (SM2012) it publishes.
“Technology is evolving at an incredible pace, and customers need clear and reliable measurements to understand the expected performance and value of their systems,” said Nigel Dessau, senior vice president and chief marketing officer at AMD, in a statement. “AMD does not believe SM2012 achieves this objective.”
But many commenters have noted that the real deal is perceived favoritism to Intel by the benchmark body.
BAPCo, Business Applications Performance Corporation, is a non-profit consortium with a charter to develop and distribute a set of objective performance benchmarks for personal computers based on popular software applications and operating systems. BAPCo’s current membership includes, ARCintuition, Atheros Communications, CNET, Compal Electronics, Dell, Hewlett-Packard, Intel, Lenovo, Microsoft, SAMSUNG, SanDisk, Seagate, Sony, Toshiba, VNU Business Publications Limited (UK), ZDNet, and Ziff Davis.
SYSmark® 2012 is the latest version of the premier performance metric that measures and compares PC performance based on real world applications. SYSmark 2012 supports 64-bit versions of Microsoft Windows® 7 or Windows® Vista®* SYSmark 2012 extends the SYSmark family, alongside MobileMark® and EEcoMark® which has been widely accepted by IT Managers, PC OEMs, press and analysts worldwide.