Chapter 1 – Background To The Study

Programmatic advertising, defined generally as “an automated, technology-driven method of buying, selling or fulfilling advertising” (American Association of Advertising Agencies, 2015), is a relatively new instrument within media and advertising in general that has the potential to disrupt the business…
Research Study – Programmatic Advertising

This material is from a research study conducted by Ayomikun Bamgboye and titled Impact of Programmatic Advertising on Products and Services: A Study of Tecno & Renmoney. Abstract This study attempted to investigate the impact of programmatic advertising on Products…