Ndubuisi Ekekwe
AUTHOR: Ndubuisi Ekekwe
Jumia Goes Fresh, Gets Its Own Whole Foods (Yes, So Fresh) Through Partnership
Jumia is firing on all cylinders these days. There is a new level of intensity that comes when you are a public company. If...
Uber Plans UberBOAT in Nigeria, West Africa
Logistics is commerce. And whenever there is paralysis in logistics, supply chain struggles. Nigeria and indeed Africa have doses of supply chain paralyses at...
What Jumia, Konga Can Learn from Amazon on Merchant Ads
Merchant ads of the future favor ecommerce platforms where users are in active mindset of shopping. It is better to show a mother diapers...
Facebook Libra Will Aggregate Nigeria’s Financial Inclusion Journey
In the aggregation-integration construct, more values accrue to the entity that controls demand, not supply, since supply is largely unbounded and unconstrained. For example,...
Why Amazon Ad Business is Better than Google & Facebook’s
In December 2017, I reported that Amazon had built a solid advertising business with its own category redesigning capabilities. Facebook has its walled garden...