New technologies are transforming the lives of people at the base of the economic pyramid (BoP). Many Africans fall within this market category at the moment. While the optimism of leapfrogging the advanced nations is not assured, at the absence of the requisite infrastructures like roads and electricity, it is evident that Africa is enjoying […]

Doing business in Africa is challenging. Besides the infrastructure problems, businesses have to deal with amalgam of bureaucracy which has not evolved for years, owing to lack of investments which could have modernized the institutional processes. It begins by knowing that few government employees have working business emails in the continent, despite running a website […]

The best strategy in any business is the one that brings paying customers. You cannot argue with improving revenue. When a business model delivers that, it is very safe to assume that it is working. That is the root of the ageless statement which posits that “customers are kings”. If you are in the market […]