Ndubuisi Ekekwe
AUTHOR: Ndubuisi Ekekwe
Bringing McDonald’s Drive-Thru to Jumia and Konga in Lagos
I like ecommerce, but I struggle with the business model. My concern has been the logistics. I think hard about the business, nevertheless, because...
An eCommerce Startup Is Not Really A Web Business, in Africa
This is a Short Note.
I just spent one hour talking Marginal Cost to a new digital business opening in Africa. They are coming to...
Innovating in the Age of Disruption
First, what is innovation? As an engineer, I will answer the question using an equation.
Innovation = Invention + Productization
You can replace that Productization with...
11.2 – Impact Matrix for Base of the Pyramid (BoP) Markets
New technologies are transforming the lives of people at the base of the economic pyramid (BoP). Many Africans fall within this market category at the moment. While the optimism of leapfrogging the advanced nations is not assured, at the absence of the requisite infrastructures like roads and electricity, it is evident that Africa is enjoying […]
My Book, Africa’s Sankofa Innovation, Is Launched
Good people,
I am very happy to share with you that my eBook has been launched. It is a brilliant work, and I am very...






