Ndubuisi Ekekwe
Ndubuisi Ekekwe is the Lead Faculty of Tekedia Mini-MBA. He writes regularly in the Harvard Business Review. Email: tekedia@fasmicro.com.
AUTHOR: Ndubuisi Ekekwe
West African currency, ECO, will Not Improve Intra-Trade in West Africa Without Foundational Infrastructures
Comment: The single West African currency, ECO, will reduce transaction costs. Businesses wouldn't need to exchange currencies for cross-border trade, saving time and money.
My...
ECOWAS Does Not Need A Single Currency Now
The news is that ECOWAS wants to unveil ECO, a currency. First, as I wrote to the African Union Congress 15 years ago, I...
The Best Investors are Customers: The Pyramid of Customer Needs, Expectations and Perceptions
Focus on how the CUSTOMERS will invest, and not just how the “investors (VCs, angels, etc)” will invest in your business. Why? The best...
Beyond Balance Sheets, The Power of Perception in Markets
In the past, the mantra was this: I will just go and execute, and the numbers will do the talking. Interestingly, you can execute,...
How To Build a Multinational Career
How do we make our careers multinational in scope? What are the ingredients in the 21st century knowledge economy? How do you begin in...