AXA takes business model developed with Jumia to Alibaba

AXA takes business model developed with Jumia to Alibaba

Alibaba and insurer AXA join to calm global customers – AXA plans to market warranty and payment protection on Alibaba’s international site, while Ant Financial (Alibaba’s financial arm) will start offering AXA travel insurance for Chinese tourists. This model was unveiled in Africa few months ago when AXA partnered with Jumia.

For Alibaba, the deal is a way to reassure its small but growing number of international customers who regularly read stories in the international press about fake products and brand copies flooding Alibaba’s biggest market at home, Taobao.com.

On its global site AliExpress, the hope is that AXA’s products for extended warranties and repairs may coax more customers into trying the platform.

 

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