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To Win Markets, Develop Authentic Persona and BE YOU
In this digital age, customers want authenticity and connections. While you can hire social media experts to run your company social media handles, note...
Family Businesses in Africa – A Case Study of Akagera Business Group (ABG)
While family businesses control a significant portion of Africa’s economy, and are quite common across the continent, only a handful of them enjoy longevity....
Can You Create TV adverts and Radio Jingles for Tekedia Mini-MBA and other programs?
I like these two adverts below and am looking for people who can create TV ads and radio jingles for Tekedia Institute and our...
Tekedia Mini-MBA New Course: Energy Economics & Future
Tekedia Institute revamps our curriculum every year. For the 2022 academic session, I am very happy to note that we are introducing a new...
Why your customers want to know you better
A poll I carried out among small business owners recently proved what I had always thought. Customers will generally connect better to a brand...