CATEGORY: Latest Insights | News
Beyond Customer Need and Expectation, Perception is King of Market
We are used to hear organizations talk about meeting the needs of their customers. Need and want are major concepts in elementary economics. It...
Sell Global Products, Package Local Designs
For years, many Nigerian families complained about the cost of laundry detergents. Two companies, Unilever and PZ, dominated the market. They sold their Omo...
What Have You Got? Global Redesign and Innovation – A Call for Post
In the last few years, the world has morphed into an electronically connected interdependent atomic economic unit where a disruption in one ...
Mastering the Apple Game of Customer Perception
Two examples:
When Apple took the iPhone prototype to Verizon, for a possible network deal, the carrier rejected it.
In early 1990s, Diamond Bank introduced the...
Africa’s #1 Internet Savvy Pastor – Chris Oyakhilome
He certainly does not need any introduction. He is always on the TV, radio, podcast and everywhere. He had made many people whole. He...