Category: Africa’s Sankofa Innovation

12.5 – Marketing and Closing Government Deals

Doing business in Africa is challenging. Besides the infrastructure problems, businesses have to deal with amalgam of bureaucracy which has not evolved for years, owing to lack of investments which could have modernized the institutional processes. It begins by knowing…
12.4 – Your Most Important Customer in Africa

The best strategy in any business is the one that brings paying customers. You cannot argue with improving revenue. When a business model delivers that, it is very safe to assume that it is working. That is the root of…