CATEGORY: MyBooks
11.2 – Impact Matrix for Base of the Pyramid (BoP) Markets
New technologies are transforming the lives of people at the base of the economic pyramid (BoP). Many Africans fall within this market category at...
12.5 – Marketing and Closing Government Deals
Doing business in Africa is challenging. Besides the infrastructure problems, businesses have to deal with amalgam of bureaucracy which has not evolved for years,...
12.4 – Your Most Important Customer in Africa
The best strategy in any business is the one that brings paying customers. You cannot argue with improving revenue. When a business model delivers...
12.3 – Critical Frameworks for Running Digital Businesses in Africa
ICT (information and communication technology) provided productivity gains across different industrial sectors in Africa as governments and firms adopted technology to modernize their processes...
12.2 – Positioning Your Business for Government Support
In business, one must develop strategies for operational efficiency in all the key business components. A key part of winning is knowing how to...